7 Ways to Use Social Media Marketing for Ecommerce
Utilizing social media marketing for ecommerce websites is a great way to direct customers toward an attractive deal or a new product. On top of that, it’s also a powerful tactic that can help businesses engage with more potential buyers and build a social community that is full of loyal brand advocates.
Social media is not just for posting content and generating traffic, it is also a great platform that can convert your followers into customers. Billions of people have already integrated it into their daily lives, making it a prime sales channel for ecommerce – it is a gold mine waiting to be discovered.
Are you ready to attract more buying customers and boost your sales?
Read on to find out more about each social media platform and how you can use it to grow your ecommerce site.
Best Social Media Platforms for Ecommerce
This platform has more than 2 billion active users, which means the target audience of most businesses can be found in it.
It will give you a wide variety of sales options to implement. All you need to do is make a “Shop” section on your Facebook business page and list your products or services. This allows customers to buy directly on your page without a hassle.
Facebook Ecommerce is a completely free feature that drives hundreds of insights around views, purchases, and clicks for each item. It also offers tracking, advertising, and granular targeting.
Since most ads are run through Facebook, Amazon, and Google, there’s less competition on Twitter when it comes to promoting ecommerce products. Another great advantage is that you don’t have to spend a lot on Twitter when running ads – less competition, less cost.
This platform is perfect for B2B organizations. It’s like a professional version of Facebook, with more than 570 million users.
You can also run ads on LinkedIn. However, if you want to drive more traffic to your ecommerce store, you should start building a group and provide your members with valuable content that is related to your products or services.
You can offer free trials and samples, give advice, and promote webinars through this portal. Just make sure to invite relevant individuals and update your company’s LinkedIn profile to showcase your brand and industry authority.
Instagram, which is already owned by Facebook, can also provide your ecommerce business with great sales opportunities.
It solely focuses on visual content, and comes with features like Shoppable where you can tag the products shown on your content.
For example, if an influencer uses a specific eye shadow sold on your online store, you can tag it, highlight its price, name, and purchase link.
If your target is the younger generations, 12 to 17 years old, you can use Snapchat to promote your ecommerce site. It offers a wide variety of ad options for retailers, enabling them to use pixel targeting and highlight product catalogs and collections.
Just like Instagram, Pinterest is also an image-based platform. It has more than 320 million monthly active users, and is one of the main locations for businesses to market their products or services.
It also has a Shop feature where you can post products from your website. Once the pins are ready, the price will show and the products will be listed in the Shop section of your account.
Ecommerce Social Media Marketing Tips
If you want to reap of the great benefits of social media, you should build a detailed strategy that aligns to your goals and objectives.
Here’s how you can use social media marketing for ecommerce
1. Create a shop on different platform
Nowadays, people shop more on social media because it’s easier and more convenient, especially on Facebook and Instagram. If you want to boost your sales, you should set up shops on different social platforms, too.
The ecommerce features on these platforms will make product discoverability and shopping a more seamless experience for buyers. For example, just like what we’ve mentioned earlier, customers can shop on your Instagram in just one tap because of Shoppable.
2. Post social proofs
Encourage more purchases by using social proofs and word-of-mouth marketing. A lot of consumers read reviews or ask other people for opinion before buying online, so sharing user-generated content can definitely attract them more.
Allow or ask your customers to leave reviews. Ask them on a continuously, so that you can have lots of social proofs to post on your business pages. Manage and respond those reviews as well to yield better results.
3. Use paid and organic ads
If you want to reach more prospects, you should combine organic and paid ads together. Consumers find businesses on social media in different ways – from their personal network, word-of-mouth, and influencers they follow.
WMO and influencer marketing are organic strategies, but you can also do them via paid social advertising.
Here’s more detailed information about them:
Strategies for paid social
- Using paid boosts and ads
- Supplementing your advertising with lookalike website visitor and social media audiences
- Building brand ambassador programs
- Creating an affiliate or referral program
- Developing brand partnerships
- Running influencer marketing campaigns
Strategies for organic social
- Use of product reviews
- Adding relevant hashtags to improve brand visibility
- Proving excellent social media experience
- Posting user-generated content
- Personalized interaction with customers
- Utilizing social media listening to discover new customers and improve products or services
4. Be unique
Find your authentic brand voice to stand out from the competition. If your brand comes with a unique personality and tone, it will definitely attract more audience and new customers, especially if you pair your content with compelling visuals.
Identify what makes your business unique. It could be a specialization you offer, exceptional service, or your story. No matter what it is, take the time to determine what will make target customers see and choose you quickly.
5. Utilize social listening
Use social media listening to determine the gaps in the strategy of your top competitor, and see what your target audience, followers, and customers are talking about. Doing this tactic can help you build new strategies, develop new products, and provide better customer service.
6. Optimize posts
Optimizing social media posts with keywords won’t bring them on top of your audience’ newsfeed, but they will potentially yield more exposure, especially to new audiences.
When you include hashtags and keywords on your content, you will be able to increase your online visibility for those who are searching information related to your posts. So, take time to perform keyword research to help new potential customers find you.
7. Analyze results
Take advantage of other social media analytics when promoting your ecommerce site. Use analytics tools to gather enough information and data to improve your sales strategy and enhance your ROI.
Here are the data that you should consider:
- Profile visits
- Website clicks
- Click throughs
- Ad offers
- Campaign and product mentions
- Mentions from customers
Boost your Sales with Social Media
Most of us are already on social media. These major platforms have become the heart of the internet. Use the social media marketing tactics listed above to gain better online visibility, drive more traffic, and boost sales.