Tips on Using Visuals to Boost Your Social Media Strategy 2020
Sharing stock photos and simple featured images won’t help increase your audience engagement on social media. Even if you’re consistent in sharing those types of visuals on your social profiles, your engagement will still be low – or worse, nonexistent, because that’s not how an effective marketing strategy works.
What you need to do is to create a certain collection if unique visuals for each major platform to increase your engagement. This will also strengthen your social media strategy and attract more potential customers in the long run.
In this comprehensive guide, we will show you how to properly create and use visuals to boost your social media strategy and drive profitable results.
This is called repurposing. It can turn any webinar, blog, or article into tons of shareable visual content across social media and help your audience engagement go up.
Visual Content Repurposing
This strategy is simply taking social media posts that you’ve already created and converting them into visual formats, such as slide decks, charts, and infographics.
At Easy Media Team, we do a lot of content repurposing as it’s a part of an effective blogging strategy. In other words, it is very important for your business.
Why repurpose content?
Most of us love visual content. It’s easy to read, scan, and save on our digital devices. On top of that, you can use it no matter what industry you’re in. Whether you’re on the medical or marketing industry, graphics can sustainably enhance the growth of your brand.
Visuals can help you in boosting engagement, driving more traffic, converting leads, getting more backlinks, and increasing brand awareness. You don’t even need to be a professional to repurpose your content as there are lots of templates available online.
Boost Engagement on Facebook
Improve your strategy on Facebook through repurposed content. Facebook visuals should be more diverse compared to other social media platforms, especially if you have different target audiences. This will provide you with more flexibility to repurposed content from other social networks and your blog posts.
Best Image Size
The best image size for Facebook is 1200px by 600px. This platform won’t randomly crop images out when you didn’t upload the right image size, so no worries.
One thing that you should try to do is to when creating infographics for this huge platform is to choose a template that suits your content – not the other way around. For instance, if your outline has 5 points, you should look for an infographic that contains 5 sections.
By doing this, you can easily add the essential elements from the outline, update the header, and include other relevant icons. This will just take 20 minutes out of your time. Convenient, right?
Facebook Engagement Tips
There are few ways to post repurposed visuals and boost your social media strategy. Here are some social sharing tips that you can use to increase Facebook traffic:
- Make promotional graphics for your blogs.
- Use strong CTAs or emojis.
- Create interesting graphics that represent different holidays.
Boost Engagement on LinkedIn
LinkedIn is one of the most misunderstood social media platforms out there. It’s a little difficult to build a following around this social network. But, it’s fine because you don’t need to have a huge following in it to boost engagement.
You can build a small but strong following in LinkedIn as long as you publish very specific content with visuals regularly.
Best Image Size
If you use a scheduling tool like Buffer or Hootsuite, the platform will automatically crop your images out before publishing. As a result, your images will look weird or stretched out, unless you use the recommended size.
The best image size for LinkedIn would be 1200px by 628px. On the other hand, if you’re posting on the platform directly, we recommend using square images because longer ones can be cropped, too.
Slide decks are suitable for LinkedIn when repurposing content. You will definitely increase your referral traffic if your create slide decks right. It has worked so well, and you can use it on any type of industry.
LinkedIn Engagement Tips
There are few ways to post repurposed visuals and boost your social media strategy. Here are some social sharing tips that you can use to increase LinkedIn traffic:
- Tag the people in your article.
- Share simple infographics.
- Target trending topics.
Boost Engagement on Twitter
Before repurposing anything, it’s essential to think about your target audience first. An effective trick is to avoid very basic marketing ideas or topics that a lot of people might already know.
Best Image Size
The recommended image size for Twitter is 1200px by 657px. Make sure to follow this guideline because your images will be randomly cropped, cutting half of your content out when they get published.
Most people would just begin designing graphics once they find great pieces of content. However, we suggest grabbing a few of them first and placing them in a Google Doc. This will allow you to have easy access on other content when you need to create another visual.
You should also use Twitter to determine how much information should be included on your image. If you want to create an infographic, you should include a little more information than just a tip header.
Twitter Engagement Tips
There are few ways to tweet repurposed visuals and boost your social media strategy. Here are some social sharing tips that you can use to increase Twitter traffic:
- Create Twitter threads.
- Divide infographics into small bits of graphics.
- Create GIFs.
- Share quotes from experts and tag them.
Boost Engagement on Pinterest
Pinterest is a unique social media network that you can use to boost audience engagement. It will provide you with old content that can be repurposed, instead of just relying on an ever-updating timeline or newsfeed.
Best Image Size
The best image size for this platform is 2000px by 3000px. If you upload in image bigger than that, it will definitely get cropped.
Make sure that your content comes with a very easy-to-read title that stands out from other Pinterest posts from competitors. Create a post that would make people want to click it.
You will be able to grow your following pretty quickly of you create these types of headers for your pins. You should also optimize them for search so that target audiences can easily find them.
Pinterest Engagement Tips
There are few ways to pin repurposed visuals and boost your social media strategy. Here are some social sharing tips that you can use to increase Pinterest traffic:
- Share content from other platforms.
Get Amazing Results by Being Consistent
When you share compelling, valuable content consistently, you will be able to have a successful brand on social media. However, don’t think that your success will happen overnight.
You need to be patient. The topics, quality, and branding of your content should be consistent – don’t just share memes, GIFs, and random trending content. It will also give you a wrong type of followers, which is a waste of time.
Now that you know how to use visuals to boost your social media strategy, it will be easier for you to create content more efficiently in the future. Make sure to follow each channel’s guidelines and use the right tactics to increase audience engagement and get amazing outcomes.