Snapchat for Business: A Quick Beginner’s Guide 2021
Using Snapchat for business is one of the most effective ways to reach potential customers. Sure, Instagram, YouTube, and Facebook has more daily active users than Snapchat but it can still be a potent source of engagement, especially for those who attracts a younger demographic.
Virtually, any business can use social media to find and attract a much larger customer base.
And in reality, even start-ups and small businesses can outshine large, thriving companies when they promote on social media platforms like Snapchat – all it really takes is a bit of imagination and determination to succeed.
Today, Easy Media Team will guide you on how you can use Snapchat to make your brand grow, thrive, and dominate online. Read on!
Benefits of Snapchat for Business
Snapchat might not be the right social media channel for every type of business. However, if the benefits below speak to your brand’s goals, then it might be perfect for you to use this platform for social media marketing purposes.
Boost audience engagement
While people use this platform to connect with friends and family, most of them are also more likely to discover new businesses, leading them to make impulse purchases.
When they click the Chat button on the left-hand side of the screen, they will be able to interact with friends. On the other hand, when they click the Discover button on the right-hand side of the screen, they will be able to interact with content creators and brands.
For example, users will be able to see the posts created by different brands, including MTV and Cosmopolitan magazine.
Actually, most users spend more time in the Discover section every day. So, make sure to bring your A game when it comes to creating engaging content.
Stand out from the competition
Snapchat for business is designed to be fun and casual. Unlike other social media platforms, it is not about being picture-perfect; it is about being real and authentic.
Most of its features are a little cheeky, creative, and light-hearted. So, you should consistently show the playful side of your brand in order to stay on top.
You should also follow the latest trends on the platform. For instance, you can use 3D snaps and cameos to express yourself or your brand message. This way, you will be able to keep your business relevant and up-to-date.
How To Use Snapchat for Business in 2021
Now that you know the benefits of marketing your business to this platform, let’s dig into the most popular strategies that you can use to make the most out of it.
1. Utilize Geofilters
Take advantage of custom Geofilters – it’s very useful in promoting brands, showcasing products or services, and telling brand stories.
All you need to do is design a custom image using the Adobe Illustrator or Photoshop, submit it to Snapchat with the location or region you want it to appear for, and use it as your own filter. When users take photos or videos on that location, they can also use your filter on their snaps.
This unique branding opportunity will allow you to reach a wider group of audience. It is a paid feature, though. The price starts at $5, and you can use a filter for up to 30 days.
2. Attend Live Events
Events have become very popular to Snapchat users, thanks to its Live Stories feature. The attendees can submit their own videos or photos to the corresponding Live Story, and a team at the platform will go through each submission and compile a video sequence, transforming it into user-generated content.
This allows engagement between the users attending the event and those who aren’t, but are still interested in following the activities that will take place in it. It is also an effective way for brands to connect with followers, while increasing traction through your attendees’ contributions.
3. Showcase Your Team
Show off your office space and awesome team through snaps. Yes, Snapchat for business isn’t only useful for promoting the products or services you sell; it is also a tool that can help humanize your overall brand.
You will be able to have a more personalized approach when you let your followers see what happens behind the scenes, earning their trust in the long run. This will definitely help you go a long way, especially when it comes to making a purchase decision.
4. Share Stories
If you’re looking for a great way to deliver CTAs that create a buzz or sense of urgency, then you should try sharing updates on the Snapchat Stories’ feed.
The Snapchat Story feature is where you will be able to make your brand personality shine. Use it to promote a special sale, comment on a trending topic, announce a new product launch, share your office life, and more. You can also team up with influencers or celebrities to get people talking.
That’s a Wrap!
Incorporating Snapchat into your social media marketing strategy will definitely help your business grow even more. Follow the Snapchat for business tips we’ve listed above to yield better results!