The Ultimate Answers to Your Facebook Ad Questions
Are you wondering what the most common Facebook Ad questions are? In this article, Easy Media Team will dive deeper into the frequently asked questions about Facebook advertising, and answer them one-by-one to help you out.
Facebook Ads provide brands with significant opportunities to reach their target audience effectively. However, a lot of marketers still struggle to get Facebook advertising right, despite the constant development of the platform.
This is mainly because most of them aren’t familiar with the wide range of options that they can use to make their campaigns highly-targeted and effective. They simply choose the most basic options, and hope that the platform will automatically generate results for them.
It is not the best approach. You need to familiarize yourself with the ins and outs of Facebook Advertising to truly maximize the results you get from your campaigns.
Top 6 Facebook Ad Questions Finally Answered
Get started with some killer campaigns today. Here are some of the biggest Facebook ad questions on Facebook, together with their detailed answers.
1.Where should I make Facebook ads?
Navigating the business features on Facebook has become a little more complicated. The platform has expanded its ad options, so you need to know exactly where you should create your campaigns.
Facebook for Business is a term used to encompass all of Facebook’s advertising options, including the Power Editor and Ads Manager.
If you’re experienced in managing advanced, difficult social media campaigns, then you can use the Power Editor to create them. It’s a tool that comes with various innovative functions that will enable you to perform multiple tasks simultaneously with ease.
On the other hand, the Ads Manager might be your best option if you’re still new to Facebook advertising. It is a basic feature used for making and optimizing ads on the platform – and the majority of advertisers still use it as their main tool for ad management.
2. What types of ads can I make per page?
You will have various choices for your campaign objectives when you create an ad on Power Editor or Ads Manager. The “objective” simply means the goals that you want to achieve or the action that you want users to take when they see your ads.
Your choices in the ad creation sections and ad sets will be changed, depending on the objectives you have.
The Choices in Ads Manager
- Get video views – Encourage social media users to watch your video posts.
- Get people to claim your offer – Promote the products or services you offer on the platform.
- Send people to your website – Entice people to visit your website, where they have the chance to know more about your business and offerings.
- Increase engagement in your app – Boost engagement in your desktop or mobile app.
- Promote your page – Gain more followers by promoting your Facebook Page as a whole.
- Raise attendance at your event – Are you organizing events for your business? Then, this choice will help you attract more attendees.
- Get installs of your app – Encourage fans and followers to install your app, download your eBook, and more.
- Reach people near your business – Find and reach prospects in your geographic area.
- Boost posts – Bring your social media posts in front of more people.
The Choices in Power Editor
- Local Awareness – Reach out to local businesses and people around your area.
- Lead Generation – Look for leads that with ad campaigns that entice people to fill out forms.
- Video Views – Encourage social media users to watch your video posts.
- Website Conversion – Drive conversions to your website through ad campaigns. However, you need to utilize Facebook Pixel to measure their success.
- Clicks to Website – Attract more social media users to visit your website.
- Product Catalogue Sales – These campaigns will showcase the products from your catalogue, depending on the audience you want to target.
- Mobile App Installs – Encourage fans and followers to install your mobile app.
- Offer Claims – Promote the products or services you offer on the platform.
- Event Responses – Attract more attendees to your events, whether it’s a local event or Facebook Live event.
- Desktop App Installs – Encourage fans and followers to install your desktop app.
- Page Likes – Boost your Facebook page likes to build your follower base.
- Desktop App Engagement – Gain more activity in your desktop app.
- Page Post Engagement – Boost engagement in your Facebook page.
- Mobile App Engagement – Increase your mobile app’s user engagement.
You can link your ad campaigns to your Facebook Page, product page, website homepage, or any other page you want to send social media users to. Just make sure that your landing page will look like a natural extension of the content in your ad and the action you want audiences to take.
For instance, if you want to encourage people to purchase one of your new products or services, the landing page should be its product page. On the other hand, you can try linking a locally-themed content in your blog if you want to raise local awareness.
3. How to enable ratings and reviews?
When your Facebook page has a physical address and is categorized as a Local Business, you will be able to use the Ratings and Reviews features. Actually, these features are shown by default – all you need to do is make sure that they are enabled.
Just go to the About tab on your page, look for the Address section, and select the Edit button next to the address. A map will appear with your address afterward. Then, click the box next to the “Show Map, check-ins and star ratings on the Page” option below it.
4. How do I pay for my ads?
This is one of the most common Facebook ad questions that you can find online.
Decide how much you want to spend on your ad campaigns. The platform will give you an option to set a lifetime budget or a daily budget for your ads. The former is less specific, while the latter will allow you to set a certain amount to spend per day.
With the daily budget, you can set the same monetary value as you would. However, there is no set amount that cannot or must be spent each day. You can also choose to set a start and end date when running ads, or run them continuously from the time they are published.
We recommend setting a specific ad runtime so that you can monitor how much you’re spending. On top of that, you should also set a concentrated campaign length to create more power behind the ad.
Marketers are also allowed to optimize their ads for specific actions. What and when you’re charged will depend on the objectives of your ad:
- Optimize for impressions. Facebook will charge you based on the number of impressions you get per day.
- Daily unique reach. Your ad will only appear or be delivered to the same audience once per day.
- Optimize for clicks. This will help increase website conversions – an option recommended by the platform to businesses.
You can enter your preferred ad budget or allow Facebook to set the best budget for optimization. You are also required to choose when you want to be charged – per impression or per link click.
5. How can I make the ads targeted?
One of the most underrated aspects of social media campaigns is the audience. The available audience parameters vary depending on the type of campaign objective you have, just like the other customizable options included in the Power Editor and Ads Manager.
But Facebook also allows users to generally specify certain options, including:
- Interests/Behaviours – Target social media users with interests or behaviours that align with your brand and buyer persona. Focus on those who actually want to see your content.
- Connections – This will allow you to retarget those who have already completed an action to your website, landing page, or Facebook page. For instance, you can run an ad campaign that contains special offers available only for your Facebook followers.
- Location – Do not set a wide geographical reach for your ads. You may think that it can help you attract more people, but it’s actually one of the most ineffective ways to spend your ad budget. Narrow down your target location to make sure that the right people discover your brand.
- Age/Gender/Languages – Be specific with the people you want to target. As mentioned earlier, Facebook ads are more effective when you narrow down your demographic reach, so be specific as possible.
If you’re looking for more parameters, you can click the “more Demographics” drop down bar to customize them.
Always remember, the targeting process is a vital part of Facebook ads. You can broaden your category and reach more people, but they may not be interested in your business, products, or services.
On the other hand, if you narrow down your categories and reach smaller groups of people whose needs and wants are aligned with your offerings, your ad will become more appealing and relevant.
6. How can I monitor the ad campaigns?
Tracking the performance of boosted campaigns is one of the most complicated parts of Facebook Advertising, especially for beginners. But don’t worry; there are different ways to see how your ads are performing.
For the general performance of your boosted posts and Facebook Page, go to the Insights tab. It shows the metrics on overall post reach, engagement, Page likes, and more.
On the other hand, if you want to monitor the performance of your ads, you should opt to use the Power Editor. It will show all of your campaigns – you just need to click on specific ad sets, ads, and campaigns to view their analytics.
Be an Ad Expert…
Now that you know the answers to the most common Facebook ad questions, we hope that your social media marketing journey will become easier. Start growing your brand today through highly-targeted Facebook ads!