The Best Social Media Platforms for Your Business

Social media is one of the most powerful marketing methods that you can use to grow your business online. This is where you’ll find millions of potential customers, so you should start building your brand on different social media platforms to reach them.

It is not as easy as it sound, though.  Since each social media channel has unique purposes and comes with a specific type of audience, it is vital to choose the right platforms for your brand if you really want to stand out on social.

It is not ideal to use all of them – it will just be a waste of time, effort, and resources. What you need to do is to look for the social networks suitable for your target audience, content type, and business goals.

Choosing the right social media channels

1. Identify your social media goals

It’s important to define your social media goals as they will help you choose the right channels for your brand. Your goals and objectives will also serve as your guide when identifying your target audience and the type of content that boosts engagement.

Here are some of the most common social media goals that you need to know:

  • Providing a better customer service experience to your target audience
  • Reaching out to people who might be interested in purchasing your products or services
  • Boosting website traffic, leads, and sales
  • Increasing your audience engagement
  • Building relationships and your own social community
  • Establishing brand awareness and great social media presence

2. Track the platforms used by your audience

Get to know more about your audience and check which social media platforms they often use. Don’t post on channels where your prospects aren’t active – your brand should be where your audiences are.

You can do different tactics to know where your target audience is hanging out on social. But if you’re looking for a more convenient way, you should try doing a simple customer survey. Ask which influencers they follow, where they usually get information when searching online, and what social networks they use.

3. Plan your content

Once you’ve identified your audience and where they hang out the most on social, it’s time to engage them by producing relevant content. Consider the types of posts you want to create and if they work best for your brand.

Different platforms require different types of content, so make sure that you’re producing the right one. For instance, Instagram is all about visual content, so it may not be a great choice to publish long-form posts in it.

But don’t worry because once you’ve identified your goals and target audience, it will be easier for you to plan out your content.

Here are some of the content types that you may focus on:

  • Podcasts
  • Blogs
  • Testimonials
  • Photographs
  • Videos
  • EBooks
  • User-generated content
  • Livestreams and webinars

The Major Social Media Platforms to Know

Once you’re done with our three-step guide above, you can move forward and determine which social channels best meet your needs.

To help you further, here’s a list of the major social media networks and what they are good for:


This is the most popular platform on social media, with over 2 billion active users. It is a top social media site for businesses, where you can find any type of target audience.

If your goal is to turn your audiences into loyal customers and build a social community, Facebook it the right channel for you. By creating a simple business page, you will be able to interact with your prospects and share anything about your company to boost engagement.

The types of content that work for Facebook includes videos, short-form posts, photos, Q&As, polls, and more. If you want to keep your followers informed with your latest offerings, you can give them text updates.


If your audience has an age range of 18 to 49, and is mostly interested in steady stream of new content and information about the trending topics in your industry, you should use Twitter to connect with them.

Short-form content is suitable for this channel – you only have 280 characters for each post, so you need to make every word count. Be concise, interesting, and informative. This is not easy, considering the character limit. But when you do it right, your tweets can surely reach more people.

Twitter is the perfect platform if you want to build or improve your brand awareness.


Instagram is perfect for brands with young and hip target audiences. Visuals, including photos and videos work well on this platform. And since it also integrates with your Twitter and Facebook account, you will be able to cross-promote with one content.

Companies that focus on digital tech or fashion usually do better on Instagram. But this doesn’t mean that other brands don’t have a chance to thrive on this platform. As long as you’re creative with your captions, photos, and videos, you will surely attract a lot of people.


Music and entertainment do well on YouTube, but that doesn’t mean that it’s not effective in promoting your business.

You can post product reviews, video tutorials, reaction videos, and other similar type of content to attract subscribers and viewers.

On top of that, your content will start to show up not just on the platform, but on Google search results as well, giving you an option to promote it on other social media channels.


No platform can beat LinkedIn when it comes to professionalism. It is perfect for B2B marketers and companies looking for business partners, new employees, and clients.

It will help establish your company as a trusted leader in your industry, engage leads through conversions, and build authority for your brand.

Use the right social media platforms for your business

The trick to choosing the right social networks is all about identifying your goals you want to accomplish, knowing your prospects better, and determining what platforms they usually use when looking for something online. Follow these tips and achieve consistent growth on social.