Social Media Etiquettes for Business: Do’s and Don’ts
Promoting businesses on social media can be daunting, especially for start-ups. However, since having an effective social media marketing strategy and strong online presence are essential in order to stay on top of the competition nowadays, brands really need to include them on their business objectives.
Social media is a powerful platform that helps businesses reach success. It will give you an opportunity to thrive on your industry quickly and achieve the consistent growth you’ve been looking for.
But, it’s not that easy. You have to know the best social media etiquettes for business to drive real results. It is not just about the strategy and your presence; it is also about how you can use the social media’s best practices properly to attract customers and gain a higher on investment.
The DO’s of Social Media for Business
Complete your profiles
First impression lasts, even in social media. You need to give audiences a good first impression once they visit your social channels.
Fill in all the information needed on your profiles – from the description of your business to the contact details. It will look more professional compared to partially completed accounts.
Separate personal and business accounts
Be organized. It is important to keep your personal and business accounts separate on social media when building your brand.
Your potential customers will easily know which accounts they should follow if you become more consistent with what you post on your business profiles. Doing this will also prevent you from spamming close friends and family members who follow you on your personal accounts.
How often should you interact with your social community? Actually, this depends on what industry and business you’re in. But for starters, the minimum should be at least twice a week.
Always ensure consistency on posting content and connecting with your clients because it’s one of the keys to a successful brand. Being consistent will also keep your content fresh and updated, while freeing the time of your audience.
The content you post becomes a representation of you and your company. Represent your brand to the crowd properly and be proud of it. But, don’t forget to stay aware of the image you’re building on social media as an outcome of the posts you share.
Connect with your audience
Connecting with your target audience, followers, and current customers is vital in developing meaningful, lasting relationships that can lead to more business opportunities in the long run.
When an audience leave a comment or liked your posts, it’s important to give them a little appreciation in return. This will show that you care and are truly invested in serving them.
Prioritize your channels
Don’t spread yourself too thin. Yes, it’s very tempting to try the new social media apps that pop-out and suddenly become popular, but resist it.
It is better to focus on the channels where your customers really are.
For instance, if you’re currently using Facebook, Twitter, and LinkedIn – stick to them. You should be consistent on these channels rather than trying a new one just because it’s hyped.
Gaining trust of your target audience may seem difficult to achieve. But, if you’re transparent enough, even on your social media posts, they will definitely trust you more.
For example, if your brand runs into an issue that causes a lot of criticism on social media, don’t ignore or hide from it. That’s the worst thing to do. Respond to the criticisms calmly, it’s not the time to be defensive either.
Understand your customer and the current situation. Then, find a way to solve the problem. Once it’s solved, let those who cared about it know that everything is under control. Being honest and transparent with your audience could go a long way.
Align the content on each network
You should understand that social media platform has its own audience, purpose, advantages, and disadvantages. That’s why it’s important to align your content, voice, and tone to the proper channel to get better results.
If you want to boost your social media strategy, you should include photos and videos to your content. Nowadays, social media users want information in a concise, interesting way.
They don’t want to spend a lot of time reading a couple of paragraphs just to get value. What they want is a content that can be scanned and read quickly, which is best represented through images and videos.
Try transforming your content into an engaging infographic. Another great tactic is to tell your brand story, customer reviews, and product representations through short video clips. This will attract your audience in a more stimulating way.
Yes, you’re promoting your brand on social media to make money. But that shouldn’t be your only focus when creating content. If you want real results, it’s vital to always apply the 80/20 rule before posting.
Make sure that 80% of your posts are valuable, entertaining, and informative, while the 20% should be related to product or service promotions. Always remember to help more than you sell.
Are you using Twitter and Instagram to market your brand? Then, you should keep this social media etiquette in mind.
Give credit to when it’s due. By mentioning the photographer or author when you share a gorgeous image or interesting tweet, your business will be able to stay on the right side of social media.
Spend some time looking for the exact author of the post and mention them on your content. This will give you a chance to make new connections, and possibly, business partnerships in the future.
Your online credibility will decrease when you post content with lots of spelling and grammatical mistakes. There’s a lot of critics social media, and most of them won’t hesitate to correct those errors on the comment section.
Prepare your social media updates in a spreadsheet or document to help avoid these circumstances. It’s also a good idea to use spelling and grammar tools, like Grammarly, to make sure that every post is perfect.
Think before tagging
Tagging other people on your social media posts is a great way to market your business to friends and family. But, before doing that, you should think through it first.
Are you tagging everyone because you want them to promote or follow your brand, too? Or are you tagging them to create a conversation or highlight something that you appreciate about them?
Unexpected tagging is a fun way to delight someone, but not all the time. It could also cost you followers, friends, or family. Think before you tag.
The DON’TS of Social Media for Business
Use engagement baits
Avoid clickbait posts when promoting on social media because they will do more harm than good to your brand. Yes, they may be a quick and easy tactic that you can use to boost engagement in the past. But today, they won’t work anymore.
Social media channels have innovated and started tracking engagement baits, following a lot of reports from users about it. So, if you’re planning on using this strategy, you should think about it carefully.
The platforms, especially Facebook, will remove any pages from brands that use these kinds of posts, which will significantly impact your ROI negatively and reduce your reach.
Don’t post too often on your business pages because this can also cause harm on your overall online presence. People will unfollow your brand if you publish too many promotional messages on your timeline, so you should restrict your output.
The key is to post consistently, not post a lot of content on a single day. For LinkedIn, Facebook, and Instagram, 1 post is enough per day. For Twitter, you could go up to 15 tweets and on Pinterest , 11 pins per day.
Ask too much of your followers
Social media users will get annoyed if you ask too much of them.
“Subscribe to my channel”
“Like this post”
“Comment your opinions below”
These CTAs or posts will make your brand look spammy, pushing potential followers and customers away. Instead of doing this, you should focus more on producing content that interests your audience and provides value to them.
Use all platforms
As we mentioned earlier, you shouldn’t use all social media platforms to market your brand. Doing so will just spread you too thin.
Always remember that some platforms won’t suit or compliment your business type, objectives, and goals. It will just be a waste of time to manage the channels that won’t really provide you with results.
Know your audience, choose the right platforms, produce the right content, and track results. These are the right steps to reach success.
Delete negative comments
Don’t ignore the feedbacks of unhappy customers. These types of clients are actually the best people to connect with because what they only want is to have a discussion and be heard. Once they see that you’re addressing the situation properly, they will feel acknowledged and could be one of your loyal followers.
Forget to double-check
Don’t hit publish immediately without double-checking your content. Yes, it’s important to move quickly to join the conversations around the community, but your online credibility might decrease if you post unproofed content. Look over your posts a couple of times before finalizing them to avoid embarrassment.
Write too many hashtags
Don’t abuse hashtags. Yes, they provide a more convenient way to search and categorize content on different social media platforms, but overdoing them is not a good option.
If you want to truly increase your followers and your online visibility, you should include appropriate hastags on your content. Don’t turn every word into a hashtag because, again, your posts will look spammy.
Share information without research
Before sharing or retweeting content from other sources, you should check the authors first to ensure that you’re comfortable being associated with them. This is important because sometimes, these posts are autogenerated or came from bots only.
Always use marketing automation
Never replace human interaction with automation. If you want to attract and engage more potential customers, it’s vital to humanize your brand.
Marketing automation can help you save a lot of time, but don’t rely on it too much. You can’t substitute human connection with any tool, so connect with your audience personally. Answer inquiries, respond to comments, and direct customers to valuable resources. Apply a human touch and show them that you care.
Apply the Best Social Media Etiquettes for Success
Now that you know the do’s and don’ts of social media practices for business, it’s time for you to grab all the benefits that you can get from a well-established social media marketing strategy. Good luck!