Snapchat Geofilter: A Powerful Marketing Tool for Small Businesses
Keep target audiences engaged, drive conversions, and retain existing customers with Snapchat Geofilter – a powerful tool that can help your business be found across the web and social media.
With over 100 million active users, Snapchat will definitely provide your business with an opportunity to engage with a massive audience. However, most of its users are teens aged 13 to 17 – it’s not that popular with an older demographic.
So, how can your business capitalize on this platform? It’s easy – try using its Geofilters.
Recently, Snapchat Geofilters became a feature that everyone could use, including small businesses and community members. It allows brands to spread their message organically and reach more people – no matter what age demographic they want to attract.
What is a Snapchat Geofilter?
Geofilters are location-based overlays that can be found by swiping right on the Snapchat photo you captured.
It allows Snapchat users to set up backdrops in certain locations that other people can access – provided that they also took a video or photo on the same spot and share it on Snapchat or other social media platforms that offers geofilters.
Whether you’re running a special event, looking for a unique way to catch your prospects’ attention, or, celebrating a certain milestone of your business, you can make a custom filter to go alongside it. It is a very useful feature for businesses.
Yes, any user on your chosen location can use the filter you created, which allows you to engage a large number of people effortlessly.
Leverage Geofilters to Grow Your Brand
Brands can use it to promote their website, social media accounts, or online stores, but it doesn’t end there. Geofilters can do more than that – it can help improve brand recognition while maximizing online exposure.
Here’s how you can use a Snapchat Geofilter for business:
1. Promote new products
Use a geofilter when promoting a new product launch. It adds a marketing element that connects people emotionally to your brand, showing them that your products are important and worthy of branded filters. It entices them to find out more about the launch, and encourages them to make a purchase or share it to others.
2. Announce charity events
Brands can also use this feature when announcing charity or other live events. It builds an inclusive element that brings your online community together. On top of that, it also helps create brand awareness for a cause.
Try making a geofilter that allows guests to share the event in real-time. It’s also a great idea to add an element of delight or surprise to it to boost messaging and visibility in a more effective way.
Your guests’ snaps can also be shared as user-generated content on other social media platforms or include them in pamphlets and other marketing materials for fundraising.
3. Share an inside look
Let your followers know more about you and your brand. Use a Snapchat geofilter to give them an inside look at your business. Show them how you make your products, how hardworking your team is, and more to keeping them engaged and hooked.
4. Showcase company culture
On-demand geofilters is a fun way to showcase your company culture with team members. This allows your staff to share their experiences to followers when they attend company outings and community services.
Try making shareable and engaging filters, but don’t forget to incorporate your company branding. It will definitely have a positive impact on your recruiting.
5. Create trade show contests
Nowadays, people in trade shows are always on their phone while walking and sharing updates on social media. If you want to gather more prospects to visit your booth, you should take advantage of this scenario and create a contest through geofilters.
Make sure that your filter includes your booth number and company name so that guests can easily recognize you. Have them capture snaps at your trade show booth and share them for other guests to see.
Snapchat Geofilter for Success
Using geofilters is one of the best ways to advertise, especially for start-ups and local or small businesses that can’t afford traditional paid ads on Snapchat. Use this platform and follow our tips above to reach consistent growth and unending success.