Pinterest SEO

Pinterest SEO: 5 Proven Ways to Level Up Website Traffic

Do you know that Pinterest can help you gain more website traffic? Yes, including this visual-based platform in your list of social media marketing tools is vital for your brand’s success. It’s time to optimize your profile and increase your clicks with Pinterest SEO.

Pinterest is one of the biggest search engines that you can use if you want to generate more traffic, leads, and conversions to your business. You may think that it is only associated with DIYs, travel blogs, and recipe articles – but it’s not. It covers a wide range of topics – a truly significant driver of website traffic across different niches.

It is basically a refreshing alternative to Amazon, Facebook, and Google, as it provides a big room for storytelling and creativity, and allows pinners to find new businesses, blogs, and ideas.

Pinterest SEO for Better Traffic

Are you optimizing your Pinterest content? If not, then you might be missing a lot of opportunities to connect with your target audience.  Pinterest SEO is a vital tactic needed to rank on search engines. So, you should definitely take advantage of it.

Here are the steps that you can use to take your business growth to the next level:

1. Optimize your profile

The profile description on this platform has changed – it became larger and more prominent. That’s why it’s important to clearly communicate what pinners can expect to see from your brand. Make sure that it is clear, simple, valuable, and keyword-rich to catch their attention.

On the other hand, when it comes to your profile and cover images, you need to make them professional and eye-catching.

  • Profile image – Use your brand logo or your own headshot – something that mirrors the identity of your business. This allows pinners to easily recognize you. Don’t use product images as they are hard to identify.
  • Cover image – The cover image is the first thing users see when they navigate through a Pinterest profile, that’s why it’s essential to use an image that entices them to follow you.

Another useful tip is to optimize your profile image – avoid using a standard file name. Change it to something relevant and include keywords so that it can easily be found on Google Images.

2. Look for relevant keywords

If you don’t have a lot of experience on keyword research, don’t worry – you can rely on Pinterest. Just explore the platform. Use descriptive terms related to the interests of your target audience and industry, and then click the search box.

The website will automatically suggest terms to help narrow your search once you start typing. The only thing left to do is to jot a few of the words down, and place them in your board titles, image texts, profile image, and pin descriptions.

Always remember that the competition for some terms will be high, especially for shorter ones. That’s why you should choose long-tail keywords more when building your keyword list.

3. Organize and optimize

Organize your Pinterest boards so that your followers can effortlessly find the content they want. Delete pins, change your board cover image, move boards around, and transfer your pins in bulk from one board to another. This will also make your boards look better.

Optimize these boards, too, to boost audience reach. Use the relevant terms on your keyword list, and place them in your board titles and descriptions. This will allow you to create a good navigational flow, bringing pinners to exactly what they were looking for.

4. Get your pins noticed

Getting your pins noticed is also a good tactic to bring your Pinterest SEO to new heights. If you really want to gain more website traffic and leads, you need to make sure that all of your pins are eye-catching. You should optimize their size, add overlay texts, and use the right image colors.

Here are some tips:

  • Pin size. You will find a wider range of pin sizes in the platforms’ smart feed. However, the average pin size Pinterest uses is 600×900 pixels, or 2:3 ratios. Avoid creating large pins because the platform won’t display them on the feed.
  • Text overlays. These texts attract “click throughs” or engagement, so it’s essential to include them on images. This immediately determines the type of content the pin leads to. Make important words clear and concise, and place them over a clean background.
  • Image colors. Upload photos with bright colors and have a lot of contrast. On top of that, you should also keep your images relevant to your target audience and website.

5. Be consistent

One of the keys to make your social media marketing strategy successful is to be consistent, especially in engaging your target audience and providing compelling content.  So, comment, like, pin, and interact with your Pinterest followers on a daily basis.

Pin at least 3 times per day for better results. You may think that pinning often seems too much, but take note that not all of these pins need to be yours. You can re-pin popular content from reputable sources, too, to build engagement.

To save time, you can use social media management tools like Tailwind. This software is specifically created for Pinterest.

6. Track key metrics

Refine your social media marketing efforts by tracking your most important metrics. To do this, you can utilize Pinterest business tools, such as Google Analytics, Rich Pins, and Pinterest Analytics to measure your success.

  • Pinterest Analytics

You will be able to access this tool once you’ve verified your business on the platform. It will allow you to check what boards and pins get the most comments, re-pins, and likes. On top of that, you can also gather information about your target audience easily, including their demographics.

  • Google Analytics

Use this tool if you want to better understand the interests of your prospects and current customers. You will be able to see the traffic your website is getting from your pins, which is a feature that Pinterest Analytics don’t have.

Final Thoughts

Now that you know more about Pinterest SEO and how you can use it to maximize your social media efforts it will be easier for you to drive traffic, leads – and even sales – to your business.