Importance of Social Media: Everything You Need To Know

Most of us already know a lot about social media and how it works, right? 

But, what if we tell you that Facebook users are most active on Fridays and that Twitter comes with different forms of networks that will allow you to communicate with others better.  Do you still think that you already know everything about this huge platform?

Allow Easy Media to tell you everything, including the importance of social media and the marketing solutions we offer to ensure that your business always stays on top. Here’s everything you need to know.

Why Social Media?

Let’s face it, your business needs social media presence to thrive in today’s very competitive market. Whether you’re big national company or running a small business – it doesn’t matter.  You need to incorporate social media to your business marketing strategy to grow.

Social media platforms can help your brand connect with a greater number of potential customers. It can also assist you in increasing traffic, brand awareness, conversions, and sales. And with more than 3 billion social media users around the world, your business engagement and audience will grow constantly. 

 Major Social Media Networking Platforms

Social media is constantly evolving as time goes by, and alongside these innovations are countless digital and social networking sites that have unique purposes and characteristics. Let us introduce some of the most popular channels below:


This is the most popular and largest social network in the world, with more than 1.5 billion active users monthly. If you want to engage and connect with your target audience more, you should promote your company on Facebook consistently. 


Instagram is perfect for businesses who want to showcase their products or services through visual content. You can easily boost your followers in this platform and convert them into buying customers. 


The professional networking site, LinkedIn, allows businesses, employees, clients, and other professionals interact with one another more directly. This is perfect for companies who want to provide their services and build relationships around the industry.   


Twitter, also known as the “in the moment” channel, has more than 255 million users today. If you want to reach out to people and are ready to interact with them right away, this platform is the key.   

Other social media channels that can help you attract more prospects include Google+, Pinterest, YouTube, and Snapchat – the newest platform that gathers billions of viewers per day. 

Social Media Marketing Strategy

Social media presence can be damaging to your business if you don’t have an appropriate marketing plan and strategy on your side. But, don’t worry – Easy Media got you covered. 

You need a strategic approach when promoting your brand on social media. This will assist you in distributing consistent, valuable content that attracts and retains loyal customers. 

We’ve listed a step-by-step checklist that could help you in establishing an effective marketing approach:

 Identify Goals

Do you want to attract more customers? Drive website traffic? How about enhancing your ROI? No matter what your goals are, make sure to identify and discuss all of them to your team. This will help you create a more effective and efficient strategy for your business. 

Know Your Audience

Other than determining the demographics of your target audience, you should also know their psychographics, including their hobbies and interests. You will be able to engage the right people if your buyer persona is accurate.  

Choose the Right Platforms

You should also choose the right platforms when targeting potential customers. Research the social networks they usually use, and track top competitors as well.  

Build a Strategy

Once you’ve gathered enough data, you can now start building your marketing strategy. You should also take note that the platforms you use can really add value to your brand because if not, all of your social media efforts might go to waste. 

Measure and Analyze

Analyze your social media plan consistently to know if it’s already effective or needs improvement. Interact with your audience, post content regularly, and run campaigns. Then, figure out what works and what doesn’t. 

Benefits of Social Media Marketing

Social media marketing provides a wide range of benefits that can help your business reach the top. However, without the right marketing strategy and expertise on your side, these social media marketing efforts may become ineffective. 

If you are still contemplating when it comes to hiring marketing experts like Easy Media, here’s how we can help you out:

Increase Brand Awareness

Most small businesses nowadays use social media to attract prospects. By posting content regularly and optimizing their social profiles, they’ve increased their brand awareness in a short amount of time. Because of this, target customers, especially those who are truly interested in what they offer can easily find them.   

Boost Social Media Presence

Social media can help validate your brand. When establishing social media presence is done properly and effectively, your customers will see that you are active and want to build meaningful connections with them. 

Get More Loyal Customers

Social media marketing also has the power to turn your fans and followers into loyal customers. When you respond quickly on messages, comments, and other concerns, your followers will most likely recommend you with their friends and family, making them as active brand advocates. 

Do you want to promote your brand on social media but don’t know where to start? Get in touch with Easy Media Team today.