How to Promote Mobile Apps on Social Media

Promoting mobile apps on social media can seem a little daunting, especially if it’s your first time to present your work in front of millions of people.

With lots of competitors promoting the same mobile apps on this huge platform, it’s definitely not easy to get your masterpiece into the hands of consumers quickly.  

Social Media Marketing for Mobile Apps

General browsing or searching on app stores is one way for consumers to discover your mobile app. You can also use strategies like app store optimization to position yourself and rank higher on search results. However, you can’t simply rely on these tactics as the only source of generating new downloads.

That’s why it’s essential for you to enhance your business’s social media presence. Since this huge platform is cost-effective and very easy to use, you will surely promote your mobile app and get more downloads in no time.

Whether your product is still in the development process, brand new, or has been available for years already, you will be able to level up your marketing strategy to drive profitable results. On top of that, your business can also get existing customers spend more time using your product, which leads to more conversions and money. 

Social Media Strategy Development: The Basics

Before implementing your marketing strategy, you have to make sure that it is well-defined and built properly. Here are the essential steps that you should take when creating an effective social media plan:

Define your goals

What are your goals and objectives? Do you want to develop an active social community? Generate leads? Or promote your brand organically?

No matter what they are, you need to determine them to make sure that they are aligned to your social media strategy.

Identify your audience

Knowing your target audience is also important when promoting on social media. One way to define them and clarify your strategy is to create buyer personas. If you want to achieve the best results, you should constantly learn from fresh data as it will help refine your prospects and keep your business on top of the competition.

Build what you want to share

What do you want to share to your audience? It’s essential to consider how the content you want to publish will be engaging and useful for your potential customers – not just for your business.

You have to make sure that the value of your posts is aligned to your app’s services. For instance, you can provide some tips, events, competitions, and updates on your social media pages to provide consumers with additional value. 

By doing this, you will be able to engage your followers more and build a social community of your own in the long run. This will also help you get more uploads when you launch a new app.

Create a unique strategy for major platforms

Social media channels have different uses and purposes. That’s why you need to develop a unique strategy for each of them. This can take a lot of your time, but it’s definitely worth it.

First, you need to do in-depth research on how each platform works. This will allow you to understand how people typically interact with every social network, which makes a big impact on your campaign results in the long run.

Here are some of the social channels that you should consider:

Facebook – This is the largest social media platform with more than 2 billion active users. It can help your business establish long-term engagement with users, especially if you consistently use it to promote your brand.

Instagram – Using Instagram stories to market your mobile app is very effective. This channel comes with over 200 million monthly users, and is perfect for sharing visual content.

Pinterest – This social network is very useful for product discovery with 250 million users every month.

Twitter – Over 145 million people use Twitter to connect with friends and family, look for products, and get the latest news across the globe. This is a great channel for mobile app developers that want to generate more downloads and conversions – just make sure that your content is straight-forward and includes visuals.

Mobile App Marketing with Social Media

You can use different social media marketing strategies to introduce your mobile app to more consumers. But today, we’ve listed the most effective tactics to ensure that you’ll get the best results and ROI for your company.

Utilize paid ads

Paid social campaigns can help you reach more people. This can also be done organically. However, if you really want to maximize your online visibility, paid ads can help you out.

Just make sure that you have a specific target market so that the ads can directly connect with the right consumers. You should also keep monitoring their analytics to know if the campaigns are effective or not. If it’s the former, scale by adding more budgets.

Post user-generated content

Turn your customers into brand advocates. Post user-generated content and show prospects how your mobile app can give value to their lives.

Since most social media users listen to customer recommendations, you can easily attract more people by utilizing social proofs. This type of content can be simple video clips where customers talk about how your app helped them, images, or short testimonials from the app store.

Organize contests

Run contests – give incentives to people who would try your app. You’ll definitely boost your downloads when you offer free pass or trials in exchange. Just make sure that the contests are easy, simple, and fun.

For instance, organize a caption contest on Instagram or Facebook. This is a great way to engage and attract more potential customers, especially if you include post sharing on the mechanics.  

Produce engaging content

Create and publish content that boosts engagement and drives results. Make sure that the posts you’re giving out can truly educate, entertain, and inform your audience. This will help build trust between your brand and your prospects, guiding them in the direction if your app.

Show them that your app can solve their problem by posting valuable social media posts. For instance, let’s say that you’re launching a gaming app. You can create player tips that teach your users cool tactics while promoting your brand. 

That’s a wrap!

Promoting mobile apps on social media is a great way to attract more users and generate more downloads. It can help you boost engagement, generate quality conversions, and stay ahead of the competition.