How Hashtag Research Can Make your Content Standout
Hashtag Research is one of the most used ways to make your business on social media standout organically. Organically means not paying a dime in order for you to do this.
Hashtags are similar to keywords, they just differ on what platform you use them for. If you have an idea about keyword research then you already have a basic understanding of what hashtag research is for.
Creating interactive content is just the first step for your business to stand out on social media. The next step would be to look for your target audience and make them be able to see your content.
Is Hashtag Research worth my time?
The answer is – YES! Hashtags are an organic way for your content and social media account to be seen by your target audience. Users who don’t follow you can also be able to see your content just by using the right hashtags. It will not only boost your reach but it can also give you fresh ideas for your next social media posts since hashtags can also be followed by social media users.
Not sure where to start on your hashtag research? Easy Media Team got you!
Have you ever wondered what hashtags are? People search for hashtags on their favorite social media channels to find out more about the things they are interested in. It is keywords or phrases that are preceded by a pound sign and spelled without spaces. These are now common when visiting any social media channels.
Hashtags are also similar to search engine optimization (SEO) and pay per click (PPC). You can also put a relevant hashtag to your Instagram bio which can make your account more searchable!
Social media users can now follow hashtags instead of accounts on Instagram. So that’s how important hashtag research so that your content won’t go unnoticed.
It may be tempting to use bigger and popular hashtags since they have a large following already. But also take note that the hashtags that you use should also depend on the number of followers you have so that your content would still be visible when people search for that certain hashtag.
For example, if your followers are at 300 and you used a hashtag that has 1 million followers. The chances of your content to be seen in using that hashtag is very low compared to when you use a hashtag that only has 8 thousand followers and below.
To further understand the right hashtags to use here are 3 types that you can choose from.
#1: Exclusive Hashtags
Sometimes, it is not advisable to use trending hashtags in marketing your business online because it is harder to stand out from other user’s content. Keep in mind that in social media marketing, you have to grab the attention of social media users. And you can successfully do this by having your brand’s exclusive hashtag in promoting events, contests, or other marketing campaigns. To make your brand stand out, you have to generate a unique and catchy hashtag. For your marketing campaign hashtags, you can always consider creating a short motto or tagline out of your goal or experiences in building your business.
To successfully make your brand’s exclusive hashtag trending, you can organize events that will surely grab the curiosity or interests of your target audiences. You can do giveaways or discounts wherein they must use your brand’s hashtag in posting or commenting to enter the giveaway or avail of the discount. These will not just give you a higher opportunity of producing customers out of your followers but will also allow you to reach your target audiences.
#2: Popular Hashtags
The popular hashtag refers to the hashtags that are used by thousands or even millions of users. It looks tempting to use because it also means that a larger number of people will see your post. Right? But then, we have to stick to the idea of providing our target audiences with valuable information. Failure to do so will result in unworthy content.
In choosing the trending hashtags, you have to identify if your content is significant in the ongoing discussion. Meaningful content can be one of kind information, unique perspectives, or interesting images that could be memes. If any of these mentioned ideas satisfy the content you have, it is just right to post it and wait until it spreads by word of mouth. Be reminded that a trending hashtag is made possible by thousands or millions of social media users. So, engaging in hashtag parties like this with valuable content will raise awareness about your business.
#3: Relevant Hashtags
Relevant hashtags are great for beginners. Unlike popular hashtags, this type of hashtag doesn’t require the user to research and look for the significance of the ongoing discussion. You have to look for business-related keywords or phrases that are relevant to your area of expertise. The catch here is that you have to make sure that your content is worthy enough to captivate the viewers into following your page because they want more.
Here are 5 tips you can follow to ace your business with the help of hashtags.
#1: Improve your reach
Posting your business with hashtags included increases in the chance of broader reach and engagement. It becomes more discoverable by social media users who search for the hashtags that show their interests or desires. Another benefit of using hashtags is that they are clickable. Therefore, with a specific hashtag included in your social media posts, users are taken to a particular newsfeed. And this grants you the ability to reach your target audiences.
#2: Engage with the users
Another benefit of using a hashtag is that it enables you to have communication with social media users. You can join in the online discussions by searching for the most popular hashtags the users use. It will allow you to raise awareness about your brand as the users see that you are engaging with them. But always remember that the trending hashtags you will use should provide valuable content.
#3: Improve your product and services
Media hashtag gives you access to the newsfeed of social media users. It enables you to read their opinions about your brand and competitors. You can take advantage of these opinions by improving your products or services based on the insight of your target customers. Addressing the weakness of your competitors is one of the proven techniques to stand out in the business industry.
#4: Create an exclusive hashtag
Customizing your business hashtag is not limited to giving you the benefit of monitoring the visibility of your business on social media platforms. It also enables you to keep an eye on user-generated content. Keeping track of these contents is one factor to consider in creating content because it can be useful in indicating the approach you can use in capturing the attention of your target audiences.
It is easy to create a hashtag. However, it will never be easy to create a catchy and unique one.
Here are four proven steps in creating one:
– Clarify the words by always capitalizing the first letter.
– Be witty but avoid complicated terms.
– Use specific words.
– Keep It Short and Simple
#5: Organize events
Whether the event is purely online or an actual event, these event hashtags are great for facilitating engagement. Therefore, when you are organizing events, you also have to plan the event hashtags that will be used by the participants when posting about the event you will have.
You can profit from event hashtags by creating questions and surveys. These questions and surveys will not just promote engagement because it will also provide a lot of valuable information that can help market your business. Keep in mind that visually appealing hashtags can help increase the excitement of your followers or customers for the upcoming event of your business. Furthermore, don’t forget to add visual action calls to get the most out of your event!
If you need further assistance in your hashtag research, don’t hesitate to talk with us.
Let us work on the new trending hashtags together!