How Facebook Can Help Your Business Generate More Sales and Leads
With over 1.32 billion users daily, and 400 new users sign up every minute. Facebook is one of the ideal platforms to place your ads and to attract your target audience.
It’s common knowledge that Facebook is one of the key tools for staying relevant in the expanding online market and having a successful business. Facebook is a platform that has a lot of uses for advertising. But, merely posting content to your brand’s page is not enough to maximize the results you get. You have to go beyond publishing remarkable content if you want to get high returns on investments from your efforts in marketing.
Facebook has been continually growing and becoming more massive than ever. What you can do to rise above your competitors is to either use organic reach by producing sharable and interactive content or you can use targeted ads that will put you in front of your audience. Using the right Facebook marketing techniques, you will do way better than other competitors who are focused solely on the “free” social media tactics and old ways.
Here are 11 Facebook marketing tips that your business should know.
#1 Your current and potential customers are on Facebook.
One of the many reasons why we encourage you to market your business on Facebook is because both your current and potential customers are spending most of their time there. And what better way to reach out to them is by being engaging on social media. Attract your target audience by posting content that they would engage in.
#2 Your customers will be more responsive to your messages on Facebook.
Facebook adds a touch of fun and easy network that lets you stay connected with your family, friends, and of course even your customers. Facebook also allows you to be more responsive when engaging your customers With this, you will make authentic conversations and relationships with your leads that will eventually increase your sales and help your brand to stand out from your competitors.
#3 Facebook can help with your brand distinction.
With thousands of content that social media users are seeing on a daily basis, you need to stand out from the crowd to get noticed and remembered. You can do blog posts, infographics, videos, and other content that can make you look authoritative in that field. In this way, you can show that your brand has that staying power and trustworthiness that your customers are looking for.
#4 Traffic, traffic, traffic
Nowadays, everyone and anyone is on Facebook every day. (who isn’t, right?) To better improve your short and long-term traffic you need to prioritize your social media presence. What better way to do that is by consistently providing interactive content that makes your audience want to engage with it. Always include a link to your website on your social media posts to gain new leads.
#5 Be active on Facebook to help reach your specific target audiences.
Tailor-made your social media posts to your audience base on their age, interests, demographics, and the like. By doing this, you’ll be able to provide interactive content that will eventually increase your engagement organically.
After you figured out what kind of content your target audience will most likely interact with, you can focus on those content and can connect with them more effectively.
#6 Facebook ads can help you out.
Paid ads on Facebook can help you big time compared to organic campaigns. Since you can target your ideal customers and make your campaign reach out to them. Make a past customer or interested prospect come to you by doing retargeting or also known as remarketing. Take advantage of different social media platforms that offer a wide array of tech solutions that can make your business stand out from all the competition. On Facebook, you can use its Custom Audiences feature mentioned above. You can also launch different ads to see what will convert and send those audiences to landing pages or your company’s website.
#7 The most affordable marketing strategy is through Facebook.
Aside from great results, it will also help you cut marketing costs. Your investment would most probably be on the time and effort you are exerting when it comes to creating and posting interactive content that makes your followers and fans engage with you. And as long as you do this consistently you can see results for your organic campaigns.
#8 Facebook will help you rank on search engines.
After you’ve created and posted interactive Facebook content, now is the time to examine and measure your metrics or also known as analytics. This will help you rank in your search engine optimization (SEO). Always remember that Facebook is just 50% of your goal for visibility. The other 50% is your website’s analytics.
#9 Your competitors are on Facebook.
There is a high probability that your competitors are already thriving on Facebook. Would you want to miss out? Start working on the foundation of your brand on this profitable platform which is building authentic relationships with your customers. Converse to them like you’re talking to a friend in need, and that’s how you can get them coming back for more.
#10 Achieve higher conversion rates through Facebook marketing.
Conversion rates are either sales or lead that you generate through this profitable platform. Your top Facebook goal should be to increase leads and also direct sales. Every business owner wants a high ROI (return on investment), and there’s nothing wrong with that. And that may also be the reason why you’re on Facebook, to get customers from those profitable platforms.
#11 Customers search for recommendations on Facebook.
One of the most effective marketing techniques is word-of-mouth on Facebook. The more positive feedback or recommendations you get, the more potential customers you are going to attract. Not only is it free, but it can really benefit your business in the long run as well. Like would you buy from a business that has only 3 likes on their Facebook Page and no customer reviews posted? It’s human nature to ask for recommendations from family and friends and you should take advantage of that.
If you need help with your Facebook Marketing, Easy Media Team is here to help you out!
You can book a free consultation with us today!