hootsuite vs buffer

Hootsuite vs Buffer: Which One Dominates in 2021?

At first glance, you would think that there’s no winner in the Hootsuite vs. Buffer showdown. They both make scheduling and posting on multiple platforms effortless after all. But, while they are both brilliant, they do have differences.

So, which one dominates this year?

Brands should build their presence on social media in order to thrive and reach more prospects. And with a number of social media platforms to manage and optimize simultaneously, it’s very easy to feel overwhelmed.

This is where social media management tools like Buffer and Hootsuite come into play.

Whether you’re looking to sell your products or services, increase audience engagement, attract more clients, or grow your fan base, you need an efficient tool to help you get there.

In this article, Easy Media will review and compare the two most popular social media software used by most brands today – from their best features to their pros and cons. Let’s start.

Best Features: Hootsuite vs Buffer

Both of these tools have emerged as top-notched tools for social media management. They help small, medium, and even large-sized businesses take care of their overall online using a single interface.

However, they cater to a slightly different audience. That’s why we’ll give you an insight on how they operate, as well as the best features they offer to users.

Hootsuite

This tool covers almost all the functions a social media manager is supposed to do. It can schedule your content at the most optimal times and publish them automatically on different platforms.

Here are some of its best features:

  • Comes with customized streams, which will allow you to keep the social media accounts on track.
  • You will be able enhance your user experience using this tool as it is capable of integrating with other third-party applications.
  • In case your customers want a quick response, you will be able to provide it to them as Hootsuite comes with an inbox view for incoming private messages.
  • This tool is compatible with most operating systems.
  • It offers social media analytics, reporting, content approvals, and more – allowing you to manage your team effectively.
  • You can tag other social media users when scheduling content through Hootsuite.

Buffer

When it comes to how buffer works, it’s almost the same as Hootsuite. Their difference is that Buffer is easier to set-up and use – you will be able to connect all of your social media accounts in one shot.

It also has a number of great features that Hootsuite doesn’t have. Here are some of them:

  • It comes with default time slots, which helps reach out active audiences.
  • You will be able to monitor your Instagram posts with the help of Buffer Analyze. This feature can help you in improving your overall strategy and making better decisions.
  • It will provide you with more advanced analytics reporting and content recommendation.
  • You will be able to provide a better customer service experience, thanks to Buffer Reply.
  • The analytics are easy-to-read.

Pricing: Hootsuite vs Buffer

They both offer a free version that allows users to use up to 3 social media accounts and schedule a certain number of content to each – 30 posts for Hootsuite and 10 posts for Buffer.

Here are the paid package plans they offer:

Hootsuite

Professional ($29)

This plan is suitable for individual entrepreneurs and small businesses. It allows subscribers to:

    • Use 1 account
    • Manage up to 10 profiles
    • Schedule unlimited content
    • Have unlimited RSS integrations
    • Track analytics in real-time

Team ($129)

If you want to scale up your marketing team’s presence online, this package plan is the best option for you. It allows subscribers to:

    • Use 3 accounts
    • Manage up to 20 profiles
    • Track analytics in real-time
    • Have unlimited RSS integrations
    • Schedule unlimited content
    • Customize analytics
    • Have Social Media Certification and custom branded URLs

Business ($599)

This plan is perfect for digital marketing agencies and large-sized businesses. It allows subscribers to:

    • Access the features offered by Professional and Team plans
    • Use 10 accounts
    • Manage up to 35 profiles
    • Reach the customer support 24/7
    • Utilize its data export features
    • Approve content before publishing
    • Have special training and onboarding process
    • Have integration with premium apps

Enterprise

The Enterprise Plan is the best option for you if you’re running a large company with custom needs and running multiple teams at a time. It’s price will vary according to the features you want. It allows subscribers to:

    • Have integrations with Talkwalker, Adobe, and other premium business apps
    • Customized social media solutions
    • Attend curated training services
    • Have developer APIs

Buffer

Pro ($15)

The Pro plan is perfect for small businesses, start-ups, and individual brands. With this, you will be able to:

    • Use 1 account
    • Manage 8 profiles
    • Schedule up to 100 posts per platform
    • Have access to all apps and integrations
    • Get complete community support
    • Have limited scheduling and planning options

Premium ($65)

The Premium plan is perfect for medium-sized businesses and marketing teams. With this, you will be able to:

    • Have access with the features included on the Pro Plan
    • Schedule up to 2000 posts per platform
    • Get complete scheduling and planning options
    • Gain team management features

Business ($99)

This is the best option for large corporations and digital marketing agencies. With this, you will be able to:

    • Manage up to 25 profiles
    • Schedule up to 2000 posts per platform
    • Use 6 accounts
    • Have access to the Buffer toolset

When it comes to affordability, Buffer is definitely the winner. However, Hootsuite’s packages offer complete account management features at reasonable prices. On top of that, each plan has a longer trial period than what Buffer is offering.

Pros and Cons: Hootsuite vs Buffer

And now, the final part of our quick comparison guide – the advantages and disadvantages of each social media management tool. If you still can’t decide which is better between Hootsuite and Buffer, then this will help you get to the main differences quickly.

Here are their pros and cons:

Hootsuite

Pros

    • Premium payment model
    • Longer trial periods
    • Built-in social conversation and advertising management
    • Compatible to most social media marketing platforms
    • Provides a complete social media management toolset

Cons

    • The user interface is slightly complicated
    • Not fit for content creation

Buffer

Pros

    • Affordable social media plans
    • Robust tool for content creation
    • Offers teamwork features and easy collaboration
    • Powerful and easy-to-use user interface
    • Comes with an integrated platform security
    • Provides scheduling and publishing support

Cons

    • Not very robust when it comes to scheduling content
    • Doesn’t have paid ad features

Hootsuite vs Buffer: The Verdict

We hope that this quick comparison guide helps you in making an informed decision. Overall, both Hootsuite and Buffer dominate in the list of the best social media scheduling tools for 2021. Your verdict now will solely depend on the needs of your business.

If you have a large organization or company and needs an all-in-one social media management solution, you should opt for Hootsuite. On the other hand, if you’re a small business looking for a simple tool that will help schedule and publish your posts automatically, Buffer may be your best option.