Facebook Canvas: A New Feature That Boosts Social Media Engagement
Get more attention on social media with Facebook Canvas. It is a new mobile-specific Facebook ad feature that will allow you to provide a completely immersive experience, keeping prospects coming back for more.
Facebook Ads is always coming out with new ways to boost engagement and conversions. Lead ads and image carousel ads are both examples of this, each of which offers different purposes for brands.
With lead ads, you will be able to get as much lead data as possible. Image carousel ads, on the other hand, will allow you to tell a story about your business or feature multiple products to lure consumers.
Facebook Canvas or Instant Experiences is the newest advertising feature that’s just recently been rolled out to both marketers and businesses, and it’s definitely different from image carousel ads and lead ads.
In this article, Easy Media will tell you more about this feature, as well as guide you on how to make the most out of it for consistent growth.
What is Facebook Canvas?
The platform defines Canvas as a new post-click, immersive ad experience that loads quickly. In other words, the ads created by this feature will launch within the Facebook app as scrollable, full-screen ads.
It is a type of interactive content that brands can create to showcase their products or services, boost brand awareness, and tell stories in a more engaging way.
For instance, one option features a photo with a tag that says “Click to open”. Once people click on the button, the photo will take them to a full-screen, scrollable ad that contains multiple slides. Brands can also include clickable links on each screen or include a simple CTA like “Shop Now” to take consumers to your site.
Why use Facebook Canvas?
Canvas posts are different from any other type of content we see on our Facebook feeds, which makes them more interesting to social media users. Currently, this feature is only available on the mobile app, but it’s still a very effective way to catch people’s attention.
Another great thing about Facebook Canvas is that it allows users to include more segments of information, such as CTAs, images, texts, and videos on a single campaign, making it more unique and valuable.
Still not convinced? Here are more reasons why we recommend brands to use this new feature:
No Coding Required
In the past, businesses are required to code separate web pages or mobile apps just to make a full-screen, interactive ad for their products or services. But with this new Canvas feature today, coding isn’t necessary – just drag and drop your content on the template and you’re done.
Fast Loading Time
This is one of Facebook Canvas’ advantages – fast loading time. The ads you’ll create on Canvas will load 10 times faster than an average mobile site. Always remember, the faster your mobile ad loads, the more likely you’ll be able to keep your target audience engaged and encourage them to make a purchase.
Compared to normal pop-up or banner ads, content on Canvas ads are more high-quality. On top of that, they are easy to click out. So, when you’re reading an article, you don’t have to go through the hassle of accidentally clicking on the ad and wait for your article to reload again.
Offers User Engagement
Facebook Canvas provides unlimited ad options to its users – from clever Carousel layouts to interactive photos and videos. For instance, your photos can be displayed as Tap to Expand, Tilt to Pan (for panoramic images), or Default (include links).
5 Facebook Canvas Best Practices
Do you want to get the most out of Facebook Canvas? Then, here are some of its best practices to help you out.
1. Make an engaging first page
Unlike Carousel ads where people can see multiple images at once, your Canvas content shows up one slide at a time. That’s why you should make sure that the first page of your ad is engaging – it will determine whether or not a visitor will continue to slide through to see your whole Canvas post.
Attract them right at the beginning of your Canvas. Tell them why they should be interested in scrolling the entire add. Try featuring a unique image, presenting them a problem that you can solve, or using headlines that could capture them quickly.
2. Change the components up
As mentioned above, this feature will allow you to add a wide range of components to your campaigns, including CTAs, headers, videos, texts, and images. You can add them in different combinations, and can be used multiple times. So, don’t just use one format and the same components in your slides – add a variety to them.
Keep your visitors interested and make them wonder what they will see when they slide through the next page. If you only include the same components on every slide, visitors might leave. Use as many components as you can, but make sure to keep the overall Canvas ad relevant to your marketing goal and brand message.
3. Include CTA buttons
This is an important tip, especially if you want to take the visitors to your online store or website.
Call-to-action buttons on Canvas are highly-customizable – you can change their texts, select a site you’re sending prospects to, and alter their color. On top of that, you can also place them on as many slides as you want.
If you want to know exactly when visitors are willing to convert, split test different CTA formats and placements. This will allow you to see what works best for your Canvas ad.
4. Strengthen those visuals
Always take note that strong visuals should be your top priority when creating ads on Canvas because it has an emphasis on visual and animated storytelling. Use a combination of short, descriptive texts and high-quality photos to get your message across social media fast.
Videos shouldn’t be ignored, too. They trigger excitement and emotions more effectively than other types of ad copies, especially today. They are highly effective on Canvas, delivering tons of information in a few seconds.
5. Focus on one message
You need to make sure that all of your components and slides are relevant to a single theme or message. Yes, you can throw a lot of ideas and information on Canvas, but you should still stick to a single topic per campaign.
Some of the popular uses of Facebook Canvas include telling a story, showing how-to tutorials, highlighting multiple use cases, and featuring a handful of products.
Regardless of what type of format you want to deliver the content in, you should keep them all niche specific. For example, if you want to promote your line of baking tools, you shouldn’t include a slide with grilling pans because they have nothing to do with baking.
Take Your Facebook Advertising To New Heights
Facebook Canvas is dynamic – there’s no denying to it. It’s a great and effective way to grab people’s attention, which should be one of your objectives if you want to boost engagement on social media.
Ads created on Canvas are interactive, and will automatically appeal to a large number of Facebook users because they just have to see what’s in store on the next slides.
Just make sure to make your ads as engaging as possible for best outcomes and follow Easy Media’s best practices to achieve the results you’re aiming for. Good luck!