Effective Tactics on How to Achieve Success for Small Businesses on Instagram
With over 4 billion Instagram posts per day that users like and comment to, this makes Instagram the most used social media app out there! With an experienced social media manager by your side, your followers and engagement can be converted into sales and leads. But remember, there is no such thing as an overnight success and there are a lot of things to learn and do in order for you to achieve that.
The first thing you need to do is to switch to an Instagram Business account. You need to create a great presence on Instagram if you want to use it as a marketing tool. Create an Instagram Business account and give your target audience a clear idea of what your brand is all about and what it offers.
Here are the 4 benefits of having an Instagram Business profile:
- Potential customers can opt to get in touch with you before visiting your profile by clicking the CTA button.
- Track metrics like impressions and reach by checking Instagram’s free analytics tool, Insights.
- Create and run Instagram ads without depending on Facebook’s ad tools.
- Boost the chances of your content getting seen on people’s feeds more often.
Here are some tactics on how to achieve success for small businesses on Instagram:
Create your goals
As an entrepreneur, you should be aware that time is gold. You should not just concentrate on achieving a higher return on your investment but also a strong return on your time investment while you are investing in Instagram.
You will know if you are properly managing your time by setting goals. Without one, you’re just wasting your time and effort. These goals must be specific and attainable to set the right social media targets and improve the chance of achieving them. Note that any content posted by any brand can be a trend online but these contents won’t help you create a strong presence without a clear intent behind it.
Here are some samples of goals that you can focus on Instagram:
- More followers
- Build a genuine relationship with current followers and other IG accounts
- Increase sales and leads
- Use Instagram as a channel to drive more traffic to your website
Establish a strategy on Instagram
After you’ve decided on what your goal is on Instagram for your business, it’s now time to build a strategy that can make those goals happen.
Here are five strategies that you can use to expand your small business on Instagram right away!
#1. Know the right time for posting
In social media marketing, you must be sure that your posts are viewed by the users to increase your followers. Being aware of the right time for posting will make this one possible. The idea here is to post your content depending on the time wherein a higher number of users are online.
Here are two proven ways of estimating the time for your posting:
- Take advantage of Instagram’s feature
Instagram insight is a feature of the said platform that allows you to see various information you can use in creating your schedule for posting. Through using this feature, you’ll be aware of your audience’s demographic and activities on Instagram. In other words, using this feature will enable you to widen your reach and engagements because you’ve posted the content by the time the users are online and have a higher chance of being noticed by these users.
- Explore the schedule of your posting
If you don’t want to be dependent on the Instagram analytics offered to you, consider creating a different schedule plan to explore which one is effective. Your goal here is to monitor the number of views through the reactions and comments your content gets. In a span of one or two months, you should stick to the schedule that has the highest views.
#2. Share new contents regularly
Contents that convey stories to the viewers on what they should anticipate with your business account is a proven way for successful social media marketing. And this will only be possible if you put consistent effort into creating new content regularly. Keep in mind that the content you will post should be worthy enough to make the viewers feel that you care for them. In that way, you’re building a connection between you and your target audience/customer.
#3. Utilize proper hashtags
Always keep in mind that establishing a connection between your brand and your target is necessary for social media marketing. But this won’t be possible if you don’t make use of the power of social media hashtags.
Creating an exclusive hashtag for your brand is highly recommended to allow the user access to your page when it is searched or clicked. But in creating your hashtag, avoid complicated words or uneasy to understand phrases to increase the chance of being remembered by the user.
Keep in mind that your goal in using the hashtag is to establish a connection with new individuals. So, you need to look and use the right hashtags that are relevant to the product or service you are offering.
#4. Grab the attention of your rival’s followers
Grabbing the attention of the rival’s followers make sense. There must be something with their approach that makes the users follow them. To catch their attention, you have to understand how the other brand is approaching these social media users.
Here are some ways on how to exploit the followers of your rival brand/company:
- Recognize your nearest rivals
The perfect way to start the competition is by knowing who your competitors are. You have to focus on recognizing their brand and their weakness to be aware of what you should improve on your part.
- Assess the accounts the rival follows
No matter how many active users Instagram has, these users leave the said platform. So, you have to focus on the users who use Instagram for a long time. It is also a must to create an idea of how you are going to make these users come after you. The content of the user’s post and their follower to following ratio are some of the indicators if they will follow you after you engage with them.
- Attract the users
Once you are done attracting the followers of your competitor and are sure that they are worthwhile interacting with you, it will be the time to establish a connection between your brand and them. Basic ways of building a friendship with your followers are through following them and liking their posts.
#5. Grant what your followers want
In social media marketing, the best way to expand your business is through natural follower growth. Nothing can match your brand if you have supporters who love your product/service offered and voluntarily followed your business account. They are the ones who will not be easily grabbed by the competitors.
One of the best ways to ensure that social media users will follow and connect with your brand is to concentrate on delivering appropriate and valuable content to your followers.
Here are some tips to know if you’re doing it the right way:
- Track your direct competitor
Your nearest social media rival on Instagram can tell you a lot of things. All you need to do is to remain focused on their activities in social media. One of the examples of this is by analyzing how your competitor is using Instagram’s stories.
- Be aware of the current happenings
If you are aware of the most recent events, it will be easier for you to produce on-demand content. So, make sure that you have the time to check the online platforms to know what are the hottest events going on.
- Get your follower’s insights
There are some times wherein on-demand content consists of your follower’s insights. Another thing about the follower’s insight into your product/service is that it can be your brand’s basis in developing your product/service. You can get their opinion by organizing surveys or one-on-one interviews with them.
Whether it’s your first time doing Instagram Marketing for your business or have already done it yourself, we at Easy Media Team can help you out!
You can book a FREE consultation with us today!