A Comprehensive Guide to Social Media Marketing For Business

Nowadays, we can find almost anything on social media – from the latest news around the world to the funniest memes. It is a huge marketing channel that connects people together, no matter where they are. 

That being said, this can also be a great platform to promote your business. It will definitely give your brand an opportunity to find, interact, and develop more meaningful relationships with your target customers, which eventually leads you to the path of success. 

The purpose of this article is to guide you through the ins and outs of social media marketing, from what it is to how you can leverage the social media platforms to grow your brand. Keep reading as we explain and unravel the powers of this huge platform one-by-one.  

What is social media marketing?

This is a type of digital marketing strategy that refers to the business activity on different social media platforms, which helps brands reach their marketing goals and objectives, including website traffic, brand awareness, customer acquisition, and online presence.

Social media marketing is usually in a form of content, such as images, videos, and texts. But it also includes paid ads, influencer marketing, and community engagement, which can all boost your campaigns more.

What is the most effective platform?

Since social media marketing is not a one-size-fits-all solution for businesses, there’s no direct answer to this question.

Always remember that each platform is unique, which means it requires a unique strategy, too. Also, different channels drive better results than others, depending on your business objective. The posts you will publish will as well because of those factors.

For instance, a photo on Instagram is unlikely to be more effective for gathering likes than an infographic posted on LinkedIn, and so on.

The good thing about this is that you can use the purposes of each channel for different types of social campaigns, ensuring that that the posts are highly personalized.

The Benefits of Social Media Marketing

The results of your social campaigns will depend on the goals you set before creating the strategies. However, the other advantages that you can get from being active on social media are:

Customer loyalty

You will be able to share your company culture across the world and hire brilliant, new people when you promote your business on social media. Other than that, this will also give you a great opportunity to turn your followers into loyal customers that will advocate your products or services on different channels.

Build your own social community

No matter what industry you’re in, social media marketing will help your brand connect with the right people and possible business partners. It will give you a chance to build your own social community and grow even more.

Brand recognition

If you want to be more discoverable, you should market your brand on different platforms. All you need to do is create highly-targeted campaigns and optimize all of your content to improve brand recognition. 

Develop lasting relationships with customers

Social media marketing offers an informal and personal way to interact with your audience and get to know them more. It’s no wonder a lot of businesses today run Q&As on Instagram stories or use Twitter for customer support. You can definitely build lasting relationships with your followers and customers if your use social media to engage with them. 

Steps in Creating an Effective Social Media Strategy

Before jumping into the practical details of attracting and engaging prospects on different social media channels, it is important to create an efficient marketing plan first. This includes spending some time to know your audience and understand their needs.

Here’s a quick guide:

Set your goals

Until you define all your business goals and objectives, you won’t be able to decide what content to create and which platforms to use when promoting your brand on social media. Just ask yourself a simple question – what do you want your marketing strategy to achieve?

By setting your objectives straight, you will save a lot of time and resources, establish key metrics to track results, and produce compelling content.

Know your audience

When you know your target audience, choosing the right social media platforms to use will be easier for you.

Outline your audience demographic. Make sure to go into as much detail as possible – from their age to what other brands they follow on social media. Being specific will narrow down your target audience and allow you to create highly-targeted campaigns.

Analyze competitors

Tracking and analysing the social media pages of your competitors is also an important part of your marketing strategy. Do in-depth research on their activities on social media and determine the:

  • Platforms they use
    • Engagement they get
    • Tone of voice they utilize
    • CTAs they promote
    • Hastags they include
    • Type of content they publish

Choose the right platforms

At this point, you will definitely have a lot of idea on which platforms to choose. All social networks can benefit your brand. However, if you use all of them, you will be spreading yourself too thinly.

Just prioritize the channels where your business and target audience are most active. Then, concentrate on creating different types of content to maximize results.

Outline brand guidelines

Outlining brand guidelines is very essential, especially if you’re working with your team. Make sure that they cover all details about your brand activities on social media. On top of that, they should also be clear and accessible for everyone.

These activities include your brand voice, use of emoji, use of hashtags, banned topics or words, and a protocol on interacting with audiences.

Strategize content

Let’s head down to the creative part – strategizing your content. It’s essential to know what type of content can truly attract and engage your potential customers, so plan it early. Some of the posts that you can publish are graphics, videos, articles, stories, livestreams, and photos.

Once you’ve determined the right social channels and your target market, it will be easier for you to strategize your content. Just make sure that each post is engaging, valuable, and informative. 

Create a calendar

Use a social media marketing calendar to stay on top of all your content. It’s not easy to manage different channels every day, but by putting everything on an organized calendar, you will become more consistent on posting content.

It will also help you see how frequently you are publishing, plan ahead for big milestones and events, announce brand updates, and more.

Start scheduling

Now that you have a content calendar in place, it will be easier for you to schedule your posts. Use a scheduling app or software, such as Buffer and HootSuite. You can utilize it to schedule week or month-long content, saving your more effort and time.

Track results

Lastly, track your results. Tracking the KPIs and metrics linked to your goals is one of the most important parts of your strategy. This will assist you in developing and optimizing your brand activities for better outcomes.

Social Media Marketing Tips & Tricks 2020

Are you ready to dive on social media marketing? Then, take a look at these social media tips for 2020:

  • Publish user-generated content. Share photos taken by your customers or upload screenshots of their reviews. This is a great opportunity to appreciate customers while boosting brand awareness.
  • Post on the right time. Publish content on the days and times when your target market is mostly active. The faster you get likes, comments, and shares, the more organic boost you can get. This will help increase audience engagement.
  • Plan campaigns for the holidays. Plan and post campaigns during holidays if you want to increase your social media reach, especially on Instagram. Then, utilize attention-grabbing hashtags like #ThrowBackThursday or #SuperBowl so that your content can easily be found.
  • Make the most out of your social media stories. Get behind the scenes, create polls, ask questions, and more. You can definitely do anything on your social media stories while gaining traction.
  • Run contests. Draw lots of new users to your social media pages by running contests that involves audiences to tag their friends. This can easily boost your online reach and presence.

Grow your business through social media marketing

Now that you know more about social media marketing, its benefits, and how to build a strategy, it will be easier for you to promote your business across all major platforms effectively.

On the other hand, if you don’t have a lot of time to manage different platforms every day, you can also hire social media marketing experts – like Easy Media – to get the job done.