8 Social Media Management Hacks for Small Businesses
Do you agree that social media management can be a stream of irritation? Yes, sometimes.
Since your brand should be engaging in order to increase your online presence and awareness, you need to create and share valuable content consistently on different channels. These activities can definitely eat up most of your time and effort, preventing you from accomplishing other important tasks for the day.
But don’t worry – we got you covered. Easy Media will provide some tips that can assist you in managing your business pages more efficiently and effectively.
Are you ready to get real social media results, while saving a lot of time? Here are some management tricks for you:
1. Utilize content scheduling tools
Use tools like Edgar, HootSuite, and Buffer when scheduling multiple posts on different social media platforms. They have easy-to-use interfaces and are intuitive, allowing you to plan out your posts conveniently in one place.
2. Group similar tasks
Do similar tasks in a single batch. This will help you maintain focus more rather than switching from one task to another. Doing things in groups allows you to proceed with other projects with an equal amount of concentration.
3. Focus on key metrics
Review your progress each month to asses what’s working and not working in your social media marketing strategy and campaigns. If a campaign is not yielding great results, there’s no point in running it again, right? So, focus on key metrics, measure your performance, and fix what needs improvement.
4. Use automation
If you have a lot on your plate, it’s a great idea to automate repetitive tasks. Use mart automation software or tools like Zapier and IFTTT to assist you with a wide variety of tasks.
Zapier has the ability to automate tasks between various channels. For instance, you can utilize it to send a tweet from your Twitter profile whenever you post a YouTube video or publish a new blog.
IFTTT, on the other hand, can share posts automatically from one social media platform to another. It can also send custom emails to you when your audience on Twitter asked questions.
5. Recycle and repost
Resurface evergreen material and boost it across social media. Yes, most of your social media posts will concentrate on new content, but it’s also a great idea to repurpose old ones.
Re-promote posts that are still relevant and those that performed well in the past. You can also use your old blogs, divide them into sections, and create short-form content out of them as start scheduling.
6. Use chatbots
It can be incredibly time-consuming to respond to every single message on your social media pages. But, we have a solution to that – automate your responses by using chatbots.
Chatbots, including the ones used in Facebook Messenger, can be created in a couple of minutes without using any complicated codes. They can handle many inquiries and answer various questions from potential customers. On top of that, an actual person can take over the conversation anytime if the inquiry is too specific.
7. Monitor your time
Metrics aren’t the only thing that you should track. It is important to monitor how you spend your time, too.
If you know how much it took to create and run a social media campaign, you will be able to determine your return on investment better. The same goes with monitoring your own time – you can budget the time accordingly because you’ve anticipated how many tasks or projects can be finished.
8. Priorities first
It’s okay to say no sometimes, especially if you have a lot of things to do. Always remember to prioritize important tasks and act accordingly – concentrate on your business and social media management activities first before saying yes.
Be More Efficient
You will surely get more activities done in less time with these social media management hacks. Instead of working harder, you should work smarter when it comes to managing multiple social media platforms and answering hundreds of inquiries.