7 Video Marketing Strategies for Any Businesses
As you look around, you’ll see different brands using video to connect and build relationships with their target audience. That is because video content is an immense driver of today’s internet. And it will continue to be so.
The demand for social media video content continues to grow, even though it is still in its infancy. The rapid growth of social media paved the way for a successful long-term content marketing strategy. If you haven’t taken social media videos seriously, you should take this time to take advantage of social media video marketing to grow your business.
Still confused about where to start with your social media videos? Easy Media Team got your back!
Here are the 7 video marketing strategies for any businesses!
#1: Use video contents over links
It appeared in a study that real videos are ten times better on Facebook than YouTube links. Unlike Facebook that automatically plays the video, YouTube videos are on external sites. Users have to leave the Facebook platform to watch the video. Try uploading and sharing original videos on Facebook instead of posting YouTube links to connect with your target audiences.
#2: Use short video contents
Short videos are popular and widely used by brands because of its effectiveness. It doesn’t just help you grab the attention of your target audiences. It can also improve your reach and engagements faster and easier.
80% of social media content is spent via mobile devices. Social media users demand immediate satisfaction in watching social media content. Highlighting product features and creating educational and informative videos is one of the most effective ways to harness the power of short social media video content.
Here are three proven ways to consider in creating short contents:
- Keep your audiences engaged.
- Build a strong relationship with your existing audiences.
- Increase social sharing.
#3: Create grab-attention contents
One-third of viewers will no longer watch your content if it doesn’t attract them right away. The idea is to keep your audiences interested in your content. You must write a script that will make them engaged and interested.
Another thing to consider is the people who watch in public. Approximately 85% of videos on social media automatically play without any noise. Adding subtitles to your video content is highly suggested.
Storytelling is a new and powerful selling approach that yields real results. Video content helps us tell better stories. It is just all about who can tell the best storyline and attract viewers better.
Putting value and meeting the needs of your target audiences is the same rule in engaging in video marketing on social media platforms. Telling stories enables you to establish a connection with your audiences. For your audience to feel the content of your video and the actions you want them to take, you need to generate psychological mood swings that bring out their emotions. The idea is to create video content that sheds a positive light on your brand.
Here are three easy steps in implementing storytelling through video contents:
- Connect to the viewers by creating and introducing the right kinds of characters.
- Capture and hold the viewer’s attention.
- Help your viewers understand what you want to convey.
At Easy Media Team, we have experienced social media managers that can help you with your video marketing success.
You can talk to an expert here: https://easymediateam.com/contact/
#5: Include call to action button and links
Social media video plays a vital role in social media marketing. And so, your content should be worth watching and worth sharing. Otherwise, the efforts won’t be fruitful.
Including a clear and strong call to action buttons or links can help return your investments in making your content. Defining goals that you are trying to achieve is fundamental to having a powerful call to action. Once you understand this, it will become simple for people to act.
Facebook recognizes the importance of having a CTA and supports companies that want their target audience to take action. They made it much easier to add appropriate additional calling features to your video by having the option to add an action call as soon as you add a video to Facebook.
The action calls that are offered by Facebook are:
- Learn More
- Sign Up Now
- Book Now
- Shop Now
- Watch More
#6: Take advantage of your current assets
If making social media videos is challenging for you, you can always use what you already have. You can have interesting social media content through the use of your current assets. If you don’t know how to start, we are always ready to help your business grow.
For now, we have here tips that you can use:
- Frequently Asked Questions
Customer inquiries are a proven good starting point in creating a social media video. You can choose a question that you can use in making video content. Given the fact that your content is what the viewer already has or is looking for, it will enable you to attract their attention easier. They will come up with the idea that you know what their needs are and it will help establish the trust of your audiences towards your business.
- Behind the Scenes Footage
Social media videos enhance the trust factor of possible customers when they see what your brand stands for and who you are. It creates a different level of transparency between your brand and the customer. Make sure that your personality shines through in order to build stronger relationships with your target audiences.
#7: Use live videos
One of the many advantages of using Facebook is that you don’t have to leave the site to watch videos. In 2016, Facebook launched a video streaming service called “Facebook live.” This service allows raw and authentic broadcasting through the social platform, Facebook. By using this, you can stream live events and engage with your Facebook followers in real-time.
You can use the following tips for effective use of this service:
Starting with a promotion allows the audiences to prepare for the live streaming event. To generate anticipation and curiosity, you can provide pieces of information by uploading teasers of the event and a countdown.
Your live streaming event must be engaging to the audiences. You must keep in mind that they need to know who you are and what you hope to deliver. At the end of your live broadcast, you can use a call to action to ask your audiences to follow your page on Facebook if they haven’t already. It is also highly suggested that you provide your followers the access to the recorded live stream because there may be enthusiasts who cannot catch the live event.
And there you have it – video marketing strategies that you can use right away for your business. If you haven’t integrated your social media video into your digital marketing campaign yet, this is the sign to do so.
If you don’t like being too technical, you can consider Easy Media Team to help you create and promote video content for your business.