7 Facebook Optimization Hacks for Small Businesses
A lot of brands use Facebook Business Pages to promote their products or services on social media. However, not all of them are receiving the results they want.
Other than implementing an ineffective social media marketing strategy, we think that there are two more possible reasons behind it. It’s either they are not aware that Facebook optimization is required to reach more customers or they don’t know how to fully utilize it to their advantage.
One question – when was the last time you updated your page?
Yes, you need to update and optimize your business page regularly so that social media users can easily find it when they are searching for a product or service related to what your brand is offering.
It is also an effective way to help your business rank higher on Google and social media search results and improve its overall online presence.
7 Facebook Business Page Optimization Tips
Your Facebook page holds various details about your business. That’s why you need to keep all information up-to-date.
Take note that it will serve as another home page for your online business – it’s what your target audience will see first when they check you out on social. So, don’t miss the opportunity to make a good first impression.
Here’s how you can optimize your business page:
1. Provide complete company details
It’s important to provide complete company information when creating a page on Facebook. It plays a big role in search engine optimization and allows audiences to know more about your address, business hours, website, contact number, offerings, and more.
People will more likely visit your physical shop or message you directly because they already know your details. Providing complete information is also helpful in ecommerce, directing potential customers to your website with ease.
2. Optimize your About Us section
The “About Us” section is a very useful area for Facebook optimization. Place a couple of relevant keywords on this section to make your brand appear more often in social media search results.
For instance, if a person searches for “makeup” on Facebook, the results will provide different cosmetic brands in nearby places, including your brand.
That’s why you need to place high-performing keywords in the About Us section, and make sure that they are related to your niche, products, or services.
3. Use relevant keywords
Other than your About Us section, you should also include relevant keywords in your social media posts. This will make them appear more often on search results of users.
With this Facebook optimization trick, you will be able to drive traffic to your business page quickly. However, this traffic will depend on the posts you publish. It can range from people looking for a place to eat to people researching for a new product or service.
To ensure that your campaigns are attracting the right users, it is vital to know more about your target audience and create compelling content that really captures their interest.
4. Personalize your page URL
The URL of your business page can appear in one of two ways – a direct representation of your brand or a messy jumble of letters and numbers. Which one would you pick?
The obvious answer will be the former. Personalizing your Facebook page link will make it easier for users to find your brand. This tactic will also serve as a trust signal to potential customers, telling them that it is your official page.
To personalize your link, you can start by creating a custom username. But take note of the following rules first:
- It should have more than five characters
- It should only contain letters, numbers, and periods
- The name must be unique
Your link will automatically change afterward once the requirements are met. However, capitalizations and periods won’t show on your URL even if your username has them. For example, if you created “mark.shop” or “MarkShop”, it will only appear as “markshop” on the page URL.
5. Add a call-to-action
Just like Instagram, this popular platform also allows brands to add a CTA in their page. You will see this below your cover photo, and can be customized to help you drive more leads and provide better customer service.
Here are the CTA samples that you can use:
- Make a Donation
- Contact Us
- Shop Products
- Book an Appointment
- Download Now
6. Customize your featured images
Images always catch the attention of people, especially your featured images on social. So, optimize the featured image section of your Facebook page to encourage audiences to stay longer and interact more with you.
You can also use this section to boost brand awareness and showcase your products or services. Here are more featured image ideas that you can try:
- Past projects
- User-generated content
Make sure that all of them are high-quality, attractive, and represents your overall brand.
7. Respond to reviews
If you want your business to succeed, it’s important to connect with your audience and customers regularly. People like brands that interact with them, so be active and present.
It can influence the next purchase of your current and potential customers, so always respond to comments, reviews, and even complaints. Actually, answering bad reviews and solving issues show people that your business cares for them.
So, don’t ignore complaints – face them. This will not just help you grow; it will also help build a stronger bond between you and your customers.
Attract more people and generate more leads on social
As mentioned earlier, Facebook optimization is vital for business success. It will not just make your page look professional; it will also help you rank on Facebook search results. Make sure to follow these optimization tips to attract more prospects, drive leads, boost sales, and achieve consistent growth.