6 Best Qualities of a Good Social Media Ad

Social media advertising is one of the most effective ways to reach new, targeted customers fast. Yes, you can also promote your business by posting content regularly to get organic reach. However, it gets harder and harder to achieve as time goes by.

And whether you like it or not, your content won’t go viral on social media anymore without adding a little boost. For beginners, transitioning from organic social media strategy to paid social ads can be quite scary. But once you understand all the options and benefits that you can get, you marketing efforts will definitely get better results.

What Makes a Good Social Media Ad?

There are certain qualities that differentiate effective social ads from boring ones. If you want to make your campaigns effective, it is important for you to learn and implement these characteristics on each of them.

In this guide, we will tell you more about the qualities of a good social media ad and how it can help enhance your ROI. Create an effective ad today and start getting the most out of your social media ad budget.

A good ad contains:


Since a social media ad needs to be clear and concise, one call-to-action is enough to complete it. One great tip that can help you come up with an attractive CTA is to know what your goal and target audience is.

For instance, if you want to encourage more people to follow your business pages, you should include a CTA that says “like our page” and not “like our page and visit our website”.

With the right call-to-actions, your ads will definitely get more clicks, which leads to more leads, conversions, and sales. 

Link to your landing pages

If the ad contains link to your landing pages, you will be able to drive more traffic to your website and make your blogs rank higher on search engines.

However, make sure that once they click through your link, they won’t have a disruptive experience. Make everything feel relevant, natural, and seamless for them.  

Small target audience

Social media ads are carefully organized to appear on people’s timelines. The ads will pop-up on the feed when the user recently liked a page, browse a website, or engage to content that is related to them.

They are intended to show new posts that audiences may never see organically.

On the other hand, if an ad suddenly appears on your timeline without liking, following, or engaging to anything, it is likely because the audience of that ad is too broad.

Define your audience clearly. Who do you really want to target? What type of social media platform they use? When you answer these questions, you will be able to narrow down your audience, target the right people, and increase your conversions. 

Clearly-defined goal

What is your end goal? Whether your goal is to increase post engagement, drive web traffic, or build brand awareness, you should define it before investing money on paid ads.

This is important because your overall objective will determine your budget, headline, body copy, call-to-action, duration, and image.

Facebook Advertising allows you to choose the right social ad for your goal. All you need to do is input your content, audience demographics, and other metrics.

Relevant visual content

Usually, the reason why social media users stop and read your content is because of the engaging visual included in it. Yes, adding images, videos, infographics, and other visuals on your posts can attract more people than just inserting plain texts.

Sometimes, a user even knows what the ad is all about just by looking at the image or video, so visuals are very powerful.

However, you have to make sure that each of them is relevant to your social ad. Other than that, you should also ensure that it is compelling, valuable, and eye-catching.  

Short description of your offer

Don’t leave your audience and followers confused. On top of that, don’t expect them to read your offer if it is too long. Ads are just ads – they should grab people’s attention in one glance, or else, the users will continue scrolling on their timeline.

Get your image across in just a few words. Avoid lengthy, wordy descriptions when offering you brand, products, or services. Be concise and straight to the point to win potential buyers.  

Run great ads and earn more profit

One way to measure your success is to track if you’re getting a positive return on investment from your social media ads. Yes, this may take a while. But once you’ve created a good ad that contains the qualities listed above, your ROI will definitely improve and bring your business to the top.