5 Strategies In Creating a Successful Business on Instagram
If you are one of the businessmen who want to expand their business, worry not because Instagram got you! This social media platform proved its effectiveness in helping small businesses grow through the years. With over 500 million users every day, Instagram has 60 times higher engagement compared to other social media platforms like Facebook.
Are you now interested in creating your Instagram business profile?
If yes, here are five strategies you can use to expand your small business on Instagram right away!
#1. Know the right time for posting
In social media marketing, you must be sure that your posts are viewed by the users to increase your followers. Being aware of the right time for posting will make this one possible. The idea here is to post your content depending on the time wherein a higher number of users are online.
Here are two proven ways of estimating the time for your posting:
- Take advantage of Instagram’s feature
Instagram insight is a feature of the said platform that allows you to see various information you can use in creating your schedule for posting. Through using this feature, you’ll be aware of your audience’s demographic and activities on Instagram. In other words, using this feature will enable you to widen your reach and engagements because you’ve posted the content by the time the users are online and have a higher chance of being noticed by these users.
- Explore the schedule of your posting
If you don’t want to be dependent on the Instagram analytics offered to you, consider creating a different schedule plan to explore which one is effective. Your goal here is to monitor the number of views through the reactions and comments your content gets. In a span of one or two months, you should stick to the schedule that has the highest views.
#2. Share new contents regularly
Contents that convey stories to the viewers on what they should anticipate with your business account is a proven way for successful social media marketing. And this will only be possible if you put consistent effort into creating new content regularly. Keep in mind that the content you will post should be worthy enough to make the viewers feel that you care for them. In that way, you’re building a connection between you and your target audience/customer.
At Easy Media Team, we have experienced social media managers that can help you with your Instagram marketing strategies.
You can talk to an expert here: https://easymediateam.com/contact/
#3. Utilize proper hashtags
Always keep in mind that establishing a connection between your brand and your target is necessary for social media marketing. But this won’t be possible if you don’t make use of the power of social media hashtags.
Creating an exclusive hashtag for your brand is highly recommended to allow the user access to your page when it is searched or clicked. But in creating your hashtag, avoid complicated words or uneasy to understand phrases to increase the chance of being remembered by the user.
Keep in mind that your goal in using the hashtag is to establish a connection with new individuals. So, you need to look and use the right hashtags that are relevant to the product or service you are offering.
#4. Grab the attention of your rival’s followers
Grabbing the attention of the rival’s followers make sense. There must be something with their approach that makes the users follow them. To catch their attention, you have to understand how the other brand is approaching these social media users.
Here are some ways on how to exploit the followers of your rival brand/company:
- Recognize your nearest rivals
The perfect way to start the competition is by knowing who your competitors are. You have to focus on recognizing their brand and their weakness to be aware of what you should improve on your part.
- Assess the accounts the rival follows
No matter how many active users Instagram has, these users leave the said platform. So, you have to focus on the users who use Instagram for a long time. It is also a must to create an idea of how you are going to make these users come after you. The content of the user’s post and their follower to following ratio are some of the indicators if they will follow you after you engage with them.
- Attract the users
Once you are done stealing the followers of your competitor and are sure that they are worthwhile interacting with, it will be the time to establish a connection between your brand and them. Basic ways of building a friendship with your followers are through following them and liking their posts.
#5. Grant what your followers want
In social media marketing, the best way to expand your business is through natural follower growth. Nothing can match your brand if you have supporters who love your product/service offered and voluntarily followed your business account. They are the ones who will not be easily grabbed by the competitors.
One of the best ways to ensure that social media users will follow and connect with your brand is to concentrate on delivering appropriate and valuable content to your followers.
Here are some tips to know if you’re doing it the right way:
- Track your direct competitor
Your nearest social media rival on Instagram can tell you a lot of things. All you need to do is to remain focused on their activities in social media. One of the examples of this is by analyzing how your competitor is using Instagram’s stories.
- Be aware of the current happenings
If you are aware of the most recent events, it will be easier for you to produce on-demand content. So, make sure that you have the time to check the online platforms to know what are the hottest events going on.
- Get your follower’s insights
There are some times wherein on-demand content consists of your follower’s insights. Another thing about the follower’s insight into your product/service is that it can be your brand’s basis in developing your product/service. You can get their opinion by organizing surveys or one-on-one interviews with them.
That’s it – 5 strategies you can use to create a successful Instagram for your business. These strategies will not just make your business grow, but will also allow you to stand out from the Instagram crowd.
If you want to start doing these strategies to action, you can always consider talking to Easy Media Team!