5 Engagement Tips to Turn Donors into Volunteers
One of the most challenging objectives you need to tackle as a nonprofit professional is to look for dedicated supporters. It’s not easy to acquire donors, and it’s even harder to look for passionate volunteers that can help your organization with its day-to-day tasks.
But we have a suggestion – why don’t you try turning your donors into volunteers?
Donor Engagement Tips for Nonprofit
Yes, your dedicated supporters have an essential role in continuing the good work you do for your nonprofit. With their consistent donations, your efforts get funded. On top of that, they spread the word of your cause across a wider range of potential donors on social media.
So, why look somewhere else? The right volunteers are already in front of you.
What you just need to do now is to strengthen your relationship with them and encourage them to play an amazing role in your organization. Show them how their essential their supports have been to your nonprofit so far.
Here’s how you can increase their engagement with your organization:
1.Know more about your donors
Understanding your donors better will help boost your engagement. To do this, you should utilize donor or prospect research, which is a process of collecting data on current individuals who are likely to become a part of your organization.
Adapt prospect research tactics to identify donors, as well as qualified volunteers in your nonprofit. You will be able to focus your efforts on people who want to get involved in additional ways through these strategies.
To guide you further, here are two types of donor research data:
Philanthropic indicators – This data measures the past involvement of your donors with nonprofit organizations, including yours. It collects information about the size and frequency of the gifts they have given, and their history of expressing support for causes like yours across social media.
Wealth markers – This data, on the other hand, is about stock holdings, real estate ownership, political giving history, and business affiliations. It is useful in identifying who among your potential and existing donors are capable of giving a significant gift.
You should focus more on philanthropic indicators when searching for possible volunteers among your supporters. Make sure that they have demonstrated records of donating to your nonprofit, and history of giving additional support to organizations with the same cause as yours.
Take note that prospect research is a big part of a strong social media marketing strategy. It will help you reach key donors on social media and encourage them to be a part of your team.
2. Offer incentives to top supporters
Whether you want to boost interaction with your supporters online or are planning to host a community event, giving branded merchandise as an incentive for participation can motivate your top supporters to do more.
It is also a great strategy to spread the word about your nonprofit, as other people may ask your donors about the branded merchandise they are using or wearing.
Offer products that are practical and fun. Make sure that they can be a good conversation starter, and represents your organization and its cause. These merchandises can be distributed at events. But for supporters who donated online, it’s better to send the gifts through mail.
3. Include donors in fundraising campaigns
A peer-to-peer fundraising campaign is also a great approach to boost donor engagement and conversion. In this type of campaign, your donors will become volunteer fundraisers for your nonprofit.
Your organization will choose a fundraising app or software that allows volunteer fundraisers to make peer-to-peer fundraising pages. These pages can be personalized with your volunteers’ reasons for supporting you. Once created, volunteers can share them with their followers and friends on social media.
Here’s a quick guide on how to encourage your donors to get involved in this activity:
- Take advantage of the software’s gamification features. Make the event exciting by using the features of your peer-to-peer fundraising app. For instance, putting a fundraising thermometer on the page. This will encourage competition among your volunteers, which will surely motivate them more to promote the campaign in return.
- Connect the campaign to your overall social media strategy. Use the sharing capabilities of different social media platforms to promote your campaign. Post updates on whose team is leading or provide reminders about the deadline.
- Select the right volunteer fundraisers. Look for fundraisers who have shown a lot of dedication to your cause, and those who are likely to enjoy capturing attention to your campaign. Donors who have given large gifts regularly are great to ask, too.
When the campaign becomes successful, you will definitely make your fundraises feel more connected to your nonprofit. It will deepen your relationship with them, and encourage them to engage with you in other ways.
4.Connect with supporters in person and online
Connect with supporters consistently. Donors prefer nonprofits that personalize their communication, so you should show that you value them as individuals if you want to encourage them to work with your organization.
Get to know them better through prospect research. You can also make donor survey questions and ask them why they love to help your organization, what their interests are in your cause, their feelings about your nonprofit, and more.
5.Use a personalized donation form
A lot of people prefer online donations more because it’s convenient and hassle-free – they can give gifts anywhere at any time. So, make sure to build a recognizable online brand with a personalized donation form. This will help encourage online donors to give more of their time to your organization.
Here’s how you can create a donation form that drives engagement:
- Make your form branded. Incorporate the branding elements of your nonprofit, including your logo and familiar color scheme.
- Connect the form on your social media accounts and share them to your followers.
- Share the central message of your cause. Try including a photo that includes a short, catchy phrase about your organization.
Turn Donors into Volunteers through Results-Driven Tactics
The dedicated supporters of your nonprofit are the strongest candidates to become volunteers. They will surely value the opportunity to work with your organization more than any other individual. By knowing more about them and interacting with them consistently, you can find volunteers who are truly committed in helping you reach your goals.