14 Fun Ideas for Your Next Social Media Campaigns
Out with the old and on with the new! We know that fresh and trendy social media marketing ideas are hard to come up with. It can also be challenging if you’re just new on social media.
Lucky for you, Easy Media Team rounded up 10 fun ideas for your social media campaigns.
- Repurpose content from your fans and followers.
Sharing your fans and followers content that shows that they’re using your product or have benefited from your service is a great organic way to humanize your social media campaigns. It also shows that you’re not the only one that thinks your brand can help or benefit your customer. It’s like letting the customer speak and post for themselves while you’re benefiting from it.
- Do contests and giveaways.
Building engagement with your target audience is key to having a fun social media campaign, and running contests or giveaways can do just that. Here are three popular types of Instagram contests that you can do: contests, comment contests, and photo contests. This can also increase your followers and boost engagement with the mechanics that you’re going to include in your contests or giveaways.
- Post a “tag a friend” content.
You can make your social media content interactive by creating a “tag a friend” or “tag someone you know” posts. This will enhance your organic reach since posting these kinds of content are free of charge. This is also an easy exposure for your brand by posting relatable content and inviting your followers and fans to tag a friend that they think they can relate to or enjoy to the content.
- Share behind-the-scenes images and photos.
Sharing behind-the-scenes with your followers and fans can build an intimate relationship with them on social media. This social media marketing idea can make your followers feel like they’re included and trusted with what’s going on behind the camera. You can post behind-the-scenes photoshoots or your new office.
- Utilize “reactions” on Facebook.
One of the fun and newest features on Facebook is the reaction button. There are 5 different reactions that you can use aside from just liking a post. You can choose from “haha”, “love”, “angry”, and “sad.” These reaction buttons that have both positive and negative reactions. You can now determine in a glimpse the feelings and interest of your followers with every social media content you post. This will also help you out with making adjustments to your social media strategy as well.
At Easy Media Team, we have experienced social media managers that can help you with your social media presence. You can talk to an expert here: https://easymediateam.com/contact/
- Use some emojis and have fun with it.
Emojis are fun colorful reactions or replicas of things, food, and even human reactions that you can add to your caption and even to your graphics as well. Social media users are also using them as well. So why not do the same? Adding a few emojis in your caption can help add a little flair to your post, but don’t overdo it.
- Post a how-to video.
What better way to break things down for your followers or fans is by sharing a how-to video. It can be about how you create your products or how you deliver your services. Not only that it provides visual guidance, but it’s also shareable. And shareable content can help improve your organic reach or the reach that doesn’t require you to pay anything.
- Give a poll to your audience.
An easy and quick way to engage with your audience is by giving out polls. You can take advantage of this fun idea and learn what makes your followers and fans tick at the same time. This can also be a great way to find out what your audiences want to make some adjustments to your social media strategies.
- Run a live video on Facebook or Instagram or BOTH.
By going live on either Facebook or Instagram, you can connect to your fans and followers better. You can do a Q&A session, product/service demonstration or you can just vlog. The real-time interaction and sharing that a live video can do are to give a human touch to your social media approach.
- Make collaborations with other brands.
To add spice to your social media campaigns, you can also partner with other brands that have almost the same target audiences. This can increase your social media exposure as well. Keep in mind to choose a partner that is not your direct competitor but whose followers can benefit from your services or products.
- Hop on the bandwagon and use some hashtags.
Hashtags are a great way to be seen organically on every social media platform, but it also varies per social media channel. On LinkedIn, you can only use 10 hashtags per post. While on Instagram, you can only use a maximum of 30 hashtags per post. Hashtags also play an important role, especially in social media search engines.
With different social media platforms out there, you can definitely use hashtags for these social media channels: Facebook, Twitter, Instagram, and LinkedIn.
- Share informative content.
We know that your ultimate goal of being on social media is to increase sales. Thus, the sale-sy posts. But you can also share some informative content and tips that also relates to your product or services. For example, you sell coffee beans. You can also post the benefits of drinking coffee as well.
- Add some video testimonials.
Posting testimonials or feedback from your current customers is the best way to show how your product or services can help your potential customers. As well as it can also give you credibility. You can ask some of your loyal customers to give a video testimonial about how they love your brand. And it can really help attract new customers to your business.
- Try a social media takeover.
This social media takeover involves an influencer or industry experts that you allow to post content or navigating through your Instagram stories. It can give your brand a new and fresh perspective.
If you need help with your social media campaigns, Easy Media Team is here to help you out!
You can book a free consultation with us today!