12 Advertising Statistics That Will Make You Realize the Impact of Facebook Ads

When it comes to social media platforms, Facebook is undoubtedly one of the most widely used ones worldwide. People of all ages, in almost every part of the world, use it. Facebook advertising is sufficient, or perhaps, even vital for you to reach audiences. It is a very impactful but affordable platform, especially for your online business

Still not convinced? 

Easy Media Team is here to share 12 Facebook advertising statistics that are enough proof to show you the impact of this social media platform. The amount spent on Facebook advertising by businesses each year, and the number of active users each day, these facts will amaze you and help you understand the importance of Facebook for your business.

  1. 76% of all users open their Facebook every day.

Most people use Facebook as their primary social platform. Facebook is used daily by 76% of all Facebook users, and 55% of these use it multiple times in a single day. With a great deal of consistently active users, Facebook allows small businesses to connect with their audience and reach potential buyers. 

  1. The average person uses Facebook for about 20 minutes each day per visit.

In 2019, Mark Zuckerberg reported that Facebook channels are used for about 20 minutes per visit each day. This includes Facebook, Instagram, and Facebook Messenger. That implies that you have to use these powerful social media platforms to reach your potential customers.

  1. 75% of women and 63% of men are all users of Facebook.

Based on a Pew Research report, 63% of men and 75% of women use Facebook. People of all ages, may it be male or female, are on this platform. These statistics show that you have good chances of reaching your target market using Facebook because it’s commonly used.

  1. There are about 2.5 trillion posts on Facebook and counting.

To date, there are now 510,000 comments, 293,000 updated statuses, 136,000 photos uploaded on Facebook every minute. These Facebook advertising statistics indeed show the power of this site, as well as the level of competition in engaging with their consumers on Facebook.

You must keep in mind that the content you publish also competes with your audience’s family and friends for attention. You must have content that not only stands out in the crowd but provides value to the user as well. More users will also see your content by using promotions and integrated ad content.

  1. About 58 minutes of each mobile device is spent on Facebook.

To connect with consumers, you have to meet them where they are. Most Facebook users access the platform with their mobile devices. Fifty-eight minutes on mobile devices is spent on browsing on Facebook, according to a Tech Jury report. This shows how your capability in attracting potential consumers will increase when using Facebook.

  1. Facebook ads are utilized by over 6 million businesses in reaching their target audiences.

In the final quarter of 2019, Facebook reported that 6 million advertisers use their platform. Of all the Facebook advertising statistics on this list, this is the one that exhibits this platform’s impact when it comes to social media advertising. This shows that more businesses now understand that Facebook advertising is essential in staying relevant in the online marketplace.

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  1. 67% of marketers say Facebook is the most prominent social media channel.

It was revealed last 2019 by a Social Media Marketing Industry Report that according to 67% of marketers, Facebook is one of the preferred social media channels. Facebook has a large user-base that includes people of all races, gender, and age. Facebook provides marketers the opportunity to reach an ample group of interested people who are also potential consumers of the service or product they are offering.

  1. Both B2B and B2C marketers reported Facebook as their top social advertising channel.

43% of B2B marketers and 72% of B2C marketers reported that their top social advertising channel was Facebook, according to a Social Media Marketing Industry Report. 

While many businesses may say Facebook advertising is only for retailers or brands that sell directly to customers, this might not be the case. Facebook is becoming more mainstream, and more people are starting to use it for both personal and professional purposes. Now, both B2B and B2C brands can count on Facebook when engaging and reaching their target audience.

  1. Two billion searches are made every month on Facebook.

Facebook is not only used for connecting with family, friends, and acquaintances. A report by TechCrunch says that users make about an estimate of 2 billion searches on this platform every month. Consumers use search engines to find new brands and use social media to find content with relevant topics and businesses. This allows brands to increase their visibility in the online market.

  1. 6.3% is the average engagement rate for Facebook videos.

EMarketer revealed that the average Facebook video engagement rate is 6.3%, whereas Youtube videos have 3.2%, and Instagram has 0.2%. This exhibits that Facebook video content actually has a greater engagement rate than Instagram or Youtube videos. So, if you want to reach your target audience, as well as increase engagement with your brand’s page, you should start adding Facebook video content to your marketing strategy.

  1. 49% of Facebook users like a brand’s page to be supportive.

Consumers don’t just follow Facebook brand pages for coupon codes or the latest deals. Syncapse’s study shows that 49% of the respondents revealed that they like a brand’s page to support them, whereas 42% responded they were only there for the discounts and coupons.

This conveys that advertising simply using promotions and special deals is not enough to have supportive followers. You also need to connect and engage with your audience and give them value for them to advocate and support your brand.

  1. The best days for Facebook engagement are Thursdays and Fridays.

According to the information from Bit.ly, Thursdays, and Fridays are the times when engagement on Facebook is highest. During these days, attention from consumers is increased by 18% than other days of the week. You should take note of this when planning your advertising campaigns to get the best results.

In conclusion, these mind-blowing Facebook advertising statistics absolutely exhibit the impact of this social media platform. This is why there’s no question why most businesses choose this platform in advertising in reaching their target audiences.

Facebook advertising also has many benefits for small businesses such as cost-effective ad pricing, and advanced targeting capabilities. This is why you should definitely utilize this platform to its full potential.

If you need help with setting up your Facebook ads, Easy Media Team is here to help you out!

You can book a free consultation with us today!