11 Reasons Why Your Small Business Should be on Social Media
As a startup, you are careful with the type of marketing strategies you try and invest in. It is also understandable that you have a limited budget for marketing since you’re still starting out. Lucky for you, social media marketing is one of the most cost-effective and versatile ways to attract your target audience and increase sales.
Easy Media team is more than happy to share with you the top 11 social media marketing tips that your small business should know.
- Your current and potential customers are on social media.
One of the many reasons why we encourage you to market your small business on social media is because both your current and potential customers are spending most of their time there. And what better way to reach out to them is by being engaging on social media. Attract your target audience by posting content that they would engage in.
- Your customers will be more responsive to your messages on social media.
Social media adds a touch of fun and easy network that lets you stay connected with your family, friends, and of course even your customers. Social media also allows you to be more responsive when engaging your customers With this, you will make authentic conversations and relationships with your leads that will eventually increase your sales and help your brand to stand out from your competitors.
- Social media can help with your brand distinction.
With thousands of content that social media users are seeing on a daily basis, you need to stand out from the crowd to get noticed and remembered. You can do blog posts, infographics, videos, and other content that can make you look authoritative in that field. In this way, you can show that your brand has that staying power and trustworthiness that your customers are looking for.
- Traffic, traffic, traffic
Nowadays, everyone and anyone are on social media every day. (who isn’t, right?) To better improve your short and long-term traffic you need to prioritize your social media presence. What better way to do that is by consistently providing interactive content that makes your audience want to engage with it. Always include a link to your website on your social media posts to gain new leads.
- Be active on different social media platforms to help reach your specific target audiences.
Tailor-made your social media posts to your audience base on their age, interests, demographics, and the like. By doing this, you’ll be able to provide interactive content that will eventually increase your engagement organically.
You need to figure out what social media platforms your target audience likes to hang out on most of their time and get their attention from there. Most social searchers today use different social media search boxes or networks for different uses and purposes.
After you figured out where your target audience is, you can focus on those social media channels and can connect with them more effectively.
- Social media ads can help you out.
Paid ads on social media can help you big time compared to organic campaigns. Since you can target your ideal customers and make your campaign reach out to them. Make a past customer or interested prospect come to you by doing retargeting or also known as remarketing. Take advantage of different social media platforms that offer a wide array of tech solutions that can make your business stand out from all the competition. On Facebook, you can use its Custom Audiences feature mentioned above. You can also launch different ads to see what will convert and send those audiences to landing pages or your company’s website.
- The most affordable marketing strategy is through social media.
Aside from great results, it will also help you cut marketing costs. Your investment would most probably be on the time and effort you are exerting when it comes to creating and posting interactive content that makes your followers and fans engage with you. And as long as you do this consistently you can see results for your organic campaigns.
- Social media will help you rank on search engines.
After you’ve created and posted interactive social media content, now is the time to examine and measure your social media metrics or also known as analytics. This will help you rank in your search engine optimization (SEO). Always remember that social media is just 50% of your goal for visibility. The other 50% is your website’s analytics.
At Easy Media Team, we have experienced social media managers that can help you with your small business’s social media presence. You can talk to an expert here: https://easymediateam.com/contact/
- Your competitors are on social media.
There is a high probability that your competitors are already thriving on social media. Would you want to miss out? Start working on the foundation of your brand on this profitable platform which is building authentic relationships with your customers. Converse to them like you’re talking to a friend in need, and that’s how you can get them coming back for more.
- Achieve higher conversion rates through social media marketing.
Conversion rates are either sales or lead that you generate through this profitable platform. Your top social media goal should be to increase leads and also direct sales. Every business owner wants a high ROI (return on investment), and there’s nothing wrong with that. And that may also be the reason why you’re on social media, to get customers from those profitable platforms.
- Customers search for recommendations on social media.
One of the most effective marketing techniques is word-of-mouth on social media. The more positive feedback or recommendation you get, the more potential customers you are going to attract. Not only is it free, but it can really benefit your business in the long run as well. Like would you buy from a business that has only 3 likes on their Facebook Page and no customer reviews posted? It’s human nature to ask for recommendations from family and friends and you should take advantage of that.
If you need help with your social media or website visibility, Easy Media Team is here to help you out!
You can book a free consultation with us today!