10 Useful Twitter Marketing Tools for Maximized Results

Do you want to expand your social reach and attract more influencers to advocate your brand on Twitter? Then, you should check out these useful Twitter marketing tools to get the best results!

This platform is already great on its own, but if you wish to optimize your marketing strategy and make the most out of it, you need to step up your Twitter game right away.

Yes, it takes a lot more than retweeting relevant tweets, replying to direct messages, and publishing a few tweets to grow your audience and build your own community around this social channel. That’s why Easy Media is here to help you out.

The Best Twitter Marketing Tools for 2020

We’ve listed some of the best marketing tools that you can use to reach your target audience on Twitter.

Some of these options will allow you to organize your profile as a whole, while others will assist you in promoting your content and bringing it in front of more people, especially the influencers in your niche.

Let’s start the countdown.

1. Buffer

This is a social media management tool that will allow you to post content on different platforms automatically. All you need to do is produce engaging posts, schedule them on Buffer, and just wait for them to be published across your social media pages.

You will be able to free your time and focus on other important aspects of your business with this easy-to-use app. Other than Twitter, you can also manage Facebook, Instagram, LinkedIn, and Pinterest using Buffer.

It also has Twitter analytics feature, which allows users to know if their recent tweets gathered engagement or not. It can provide information about the time when most audience engagements happen, which topics are liked by most of them, and if the people engaging with your tweets are your target market.

2. Dlvr.It

Dlvr.it is also a great social media management tool that automates social media posting by connecting your social profiles RSS feeds and publishing on your behalf.

With this, you can automatically post tweets on the schedules you prefer. This app will give you control as to what types of feeds and sites you would want it to tweet on your account, and allow you to set filters to refine the content more. 

You can also customize your tweets by including personalized texts, hashtags, and short links.

3. BuzzSumo

This tool will allow you to craft engaging Twitter campaigns by presenting you what topics went viral in the last 12 months across Facebook, LinkedIn, Pinterest, Instagram, Twitter, and Google+.

With this useful data, you will be able to understand what kind of ads and content will work best for your target audience.

4. Commun.It

Do you want to manage your Twitter community better to boost engagement, drive leads, and achieve consistent growth? Then, you should check out Commun.It. 

It is a marketing tool that allows users to screen their fans and followers, and determine who are best to connect with according to their relevance to your brand. It also provides performance analytics on your engagement and Twitter activities.

Specifically, these reports will present your data on retweets, mentions, and direct messages. They will also help you see the changes in your follower count for the month, and know who among them are engaging with your brand most.

5. Tweetdeck

If you want to experience Twitter in a more organized and efficient way for your business, you should try this Twitter marketing tool.

Basically, it is a dashboard that is set out to columns dedicated for certain filters. The most common filters include mentions with your brand’s username, direct messages, shares, and mentions without usernames.

With this, you will be able to understand how it works and use it easily. Mentions will open up a lot of opportunities to your business, whether they’re linked to you or not. Direct messages, on the other hand, will allow you to interact with your audience, preventing you from missing out on anything important. 

6. Audiense

Audiense has three main features, including social insights, social marketing, and social advertising. These features are all geared up to assist brands in forming stronger connections with their target audience and driving great results.

This platform will allow you to understand Twitter influencers, provide you with real-time data about your performance, manage different Twitter functionalities using its dedicated dashboard, and know more about your prospects.

7. Sprout Social

If you’re using multiple profiles on Twitter, you can use Sprout Social to manage all of them in one place. On top of that, it will also help revolutionize your audience engagement through social inbox, analyze your marketing performance, and automate your tweets.

You will be given the power to produce and post; to combine and manage; to track and connect; and to analyze and measure through Social Sprout.

8. Twitonomy

Twitonomy is a monitoring and analytics tool made specifically for Twitter. You can easily track the activities on your profile with this software as it comes with its own interface.

With this tool, you can improve your campaigns further. You will see the number of tweets you post, shared links, followers you have, mentions you’re in, and retweets from your audience.

Twitonomy will also show which among your hashtags are used often by followers, and which tweets are getting a lot of positive feedbacks.

9. AgoraPulse

AgoraPulse will help improve the way you post, listen, engage, analyze, report, and collaborate for multiple social media channels, especially for Twitter. You will be able to divert specific tweets to a dedicated workmate, identify key followers, drive analytics on different metrics, and screen certain tweets out.

10. Twilert

When your chosen keywords, hashtags, or brand name is mentioned on Twitter, Twilert will notify you via real-time email. With this marketing tool, you will be able to come up with potential quality leads, while evaluating your audience engagement at the same time. 

Twitter Marketing Tools for Winning Campaigns

Now that you know which apps and tools can help your business get profitable results, it will be easier for you to craft compelling campaigns – not just on Twitter, but on other social media platforms, too. The tools above will definitely assist you in your marketing needs – whether you want to increase your social reach or drive more leads – so make sure to try them out.