10 Social Media Marketing Tips You Need to Know

Almost everyone is already on social media. Who isn’t, right?

That’s why you should promote your business on social and follow these amazing social media marketing tips.

Being on this platform is a huge advantage for brands, especially for start-ups and small businesses. It will help you meet billions of potential customers and give you an opportunity to achieve consistent growth.

It’s not easy, though. The competition is tight – it will definitely be a challenge for beginners to catch the attention of their target audience and make a sale. But it’s not impossible.

Social Media Marketing Tips for Businesses

You can still thrive on social media, even with its very competitive environment. All you need is an effective social media marketing strategy, winning campaigns, and these following tips:

#1 Utilize Video Marketing

Video marketing is one of the most widely used marketing strategies today. It integrates compelling videos into your campaigns, which serve as a medium to promote your brand, products, or services further.

Capture the attention of your audience with these video marketing tricks:

  • Establish personal connections by sharing video messages that trigger emotions.
  • Make sure that your content focuses on your target audience – avoid over-branding.
  • Use thumbnails that evoke clicks. 
  • Include clear, compelling video titles. 
  • Add text animations other than subtitles. 
  • Use compelling statistics to increase audience interest. 
  • Encourage viewers to take action after watching your clips by adding specific CTAs. 

#2 Use Chatbots

Chatbots can help you interact with customers and audiences in real-time. They provide instant responses to concerns and inquiries sent by your audience, followers, or customers, preventing them from waiting too long. 

With this automated solution, you will be able to focus on other important aspects of your business without missing any opportunities to connect with your prospects. 

You can also customize the messages to make your responses more human. But, don’t rely on chatbots alone. It’s still essential to connect with your audience personally and give specific solutions that an automated response can’t provide.

#3 Try Beacon Marketing

A beacon of hope for smooth integration in retail and other spaces for point of sale devices, vending machines and signages, and even lighting fixtures – that is what Beacon Marketing is all about. 

It uses tiny, battery-powered beacons installed throughout a specific location that emits BLE (Bluetooth Low Signal).

They can be deployed on public venues, including events, real estate properties, storefronts, and amusement parks, to provide relevant notifications and advertisements to Bluetooth enabled smartphones. 

In other words, it is a real-time social media marketing strategy that will provide your brand with interesting ways to engage with your prospects. Through this customized user experience, you will be able to attract them to connect and know more about your business. 

#4 Leverage Facebook’s Custom Audience Feature

Improve how both your paid and organic content perform by using Facebook’s Custom Audience feature. It will allow you to utilize what you already know about your existing customers to attract new ones. 

The platform lets you import your own data from sources, like MailChimp and customer files, to give a more complete picture of the people who already purchased your products or services. Taking advantage of this tool is one of the social media marketing strategies that can help you stay ahead of the competition. 

#5 Do Retargeting

Turn your audiences into buying customers and make them come back for more through this social media marketing tip.

All platforms offer a wide range of tech solutions that can help bring your brand back in front of interested consumers. Once you master these retargeting strategies, you will definitely get higher conversions and better ROI. 

Here are some tactics that you can utilize to maximize sales:

  • Provide personalized offers to encourage users to complete their purchase. 
  • Target audiences who haven’t checked your social media pages or website in a while. 
  • Display previously visited items or categories of items on your ads to make them more personal and attractive. 
  • Display ads with relevant, hard-to-resist offers. 
  • Introduce your new products or services to existing customers. 
  • Give discount codes.
  • Use promo bars or side banners to advertise ongoing offers. 

#6 Focus on Fleeting Content

If you want your brand to get noticed and remembered, you need to do everything to stand out. There are thousands of great social media posts being published every single day – it’s easy to be ignored if your content is not compelling enough.

So, it’s time to level up and include fleeting content in your marketing plan. 

Ephemeral or fleeting content is a type of post visible to users in various formats, including live streams, photos, narratives, product demonstrations, and comic observations or stories. You can present these posts on platforms like Facebook, Instagram, and Snapchat to entice more prospects. 

And since fleeting posts are unplanned and genuine, they will enable your brand to have informal interactions and show audiences that the content they are seeing is real. It’s enjoyable, straightforward to share, and enhances user engagement. 

#7 Make the most out of voice search

Let your company stay in the loop by taking advantage of voice search. 

Produce video tutorials and reviews to promote new products or services, and consider building a brand podcast to help customers know more about your business without tapping the search bar. 

#8 Collaborate with influencers

Influencer marketing can make or break your ROI. That’s why collaborating with great influencers in your industry is important for this strategy to work for your business. 

Here are some tips that can help you find the best partners: 

  • Make sure that they are relevant to your target audience. 
  • They should appear authentic and not promotional. 
  • Check if they’re truly active on social media, post frequently, and engage with their community regularly.

#9 Track KPIs

Conversion tracking is a way to identify various marketing components, such as design change and effectiveness of an ad campaign, as audiences move toward conversion. 

 It will allow you to identify the most valuable marketing channel for your business. On top of that, it will provide you with a better insight into how you can allocate your marketing resources and budget based on the highest performing social media pages you use for conversion. 

To do this, you need to monitor all the actions consumers take regarding the completion of a business objective. These actions include adding an item to their cart, signing up for a weekly newsletter, or downloading a content offer. 

You can use tools like Google Analytics to track the key performance indicators related to conversions and other measurements that suggest the effectiveness of your marketing efforts. 

Here are some of the KPIs to monitor: 

  • Conversion rate
  • Bounce rate
  • Session duration
  • Events
  • Number of conversions
  • Pages per visit
  • Hits on the destination page

#10 Target Millenials and Gen Z

The most active generations on social media are millennials and gen Zs. 

Their buying decisions are more likely to be influenced by social media, so target them, build strong relationships with them, and convert them into customers and brand advocates.

Monitor the social media platforms they usually use, find their interests, and learn their language and behaviors to have genuine interactions.

Learning is a continuous process…

Technology, trends, and habits change all the time, so you have to keep up and not let your business miss out on any opportunity. Use all the tools you already have, improve your strategy continuously, and follow these social media marketing tips.

If you need help with setting up your social media accounts or website, Easy Media Team is here to help you out!

You can book a free consultation with us today!