10 Social Media Management Best Practices 2020

By now, you already know that a big portion of your target audience is on social media. Over 3 billion people are using this powerful platform every day, and some of them are your potential customers.

That’s why if you want to reach more customers and increase your sales, your business should to be there, too. You should also maximize your efforts and build trust around your community by incorporating these 10 social media management best practices on your strategy.    

Best Practices for Social Media Management

It is not easy to find success on social media. You need to be committed, plan properly, and build an efficient strategy to get your target audience trust your brand. But, don’t worry – Easy Media is here to guide you.

Take a look at these practical tips below:

1. Know your audience

Do thorough research about your target audience. When you know more about their expectations, interests, wants, and needs, it will be easier for you to figure out how you can serve them better. You will be able to adjust your strategy, as well as your customer service techniques to give them the best experience in real-time.

2. Maintain your brand voice

Your social media profiles are a part of your brand. Therefore, you should align all of them with your brand messaging. Maintain a consistent personality and voice to build brand recognition and make your business stand out from the competition.

Lay out some concrete guidelines to your team if you still haven’t defined your true brand voice. Consider what your business values the most, why it exists, how you want your customers feel when interacting with you, and how you want to describe your brand. 

3. Do a competitor analysis

It is always a good idea to take a look into what your competitors are doing when putting a social media plan together.

Track your competitors and gather insights into what type of content they post, what of those perform well, and which don’t yield results. This will help you have a head start on optimizing content and increase your likelihood to reach success.

4. Automate tasks

Use automated tools to make your daily social media management tasks easier and more efficient. For instance, use social media listening tools to plan and create content that your audience will like, or utilize chatbots to respond to inquiries quickly.

Social media management tools like Buffer and Hootsuite will also help you schedule and post content automatically on multiple platforms. You just need to create content and place them on the content calendar.

5. Schedule posts at the right time

Start using data to determine the right times to publish content and how many posts you should publish per day.

Take advantage of your social media analytics to understand the performance of your content based on geography, time of day, frequency, and more. Then, you can use these data to adapt your content marketing strategy for better results.

6. Interact with your audience

Build trust across social media, especially with younger generations. Use a two-way dialogue, including online communities and blogs to increase your brand’s credibility and attract more people.

Remember; talk with your potential customers consistently. This will help you build a network of loyal stakeholders around your business.

7. Get expert assistance

Another useful social media management best practice is to get expert help from professionals in your team.

Don’t be afraid to ask assistance if you don’t know how to assist the issue at hand.  Also, if you don’t know the answer to the question of your customer, try tapping into subject matter experts at your organization to get help.

8. Respond to inquiries fast

Social media users have high expectations that a brand will respond quickly to their inquiries. If the brand failed to meet that expectation, the potential customer will look for other brands who can respond faster.

In other words, you should respond to inquiries fast. It doesn’t matter if it’s a comment or a message, you should give prompt answers. This will show potential customers that you care and interested in making a connection.

9. Post user-generated content

Post user-generated content, reviews, testimonials, and satisfactory feedback on your social media pages to boost engagement and views. Encouraging a collaborative approach and building internal excitement to social participation can transform your followers, even your employees into brand advocates. 

10. Measure results

Without hard data, you won’t be able to optimize your social media efforts or prove the value of your brand to customers. That’s why you should measure results and optimize your campaigns using social media marketing tools.

Analyze how social media impacts your brand. These metrics will provide you with an executive-level assistance to secure budget for resources like team personnel and marketing tools. They will also prove that you’re adding value to the lives of your customers. 

Build relationships that will make you grow

Now that you know more about the 10 social media management best practices, it will be easier for you to create a marketing strategy that drives results. Make sure to follow these tips, and always make your customers a top priority as they will be the ladder to the success of your business.