10 Real Estate SEO Tips that Actually Work

Do you want to get quality leads on autopilot? Then, these real estate SEO tips will help you make it happen.

Get more cold calls, meetings with qualified prospects, and revenue with the tricks we’ve provided below.

Yes, competition may be tough in the real estate market. But with the right digital marketing strategies and optimization on your side, you will surely win the game and achieve the growth you’ve been looking for.

What is Real Estate SEO?

Search engine optimization efforts for real estate companies are mainly focused on local SEO. It is comprised of strategies that rely on specific areas of pages and content, which boosts geographic relevance, leads, and sales.

SEO Tips for Real Estate

It’s no longer enough to build a website and post content. Nowadays, you need to use the most effective SEO tactics to drive more qualified leads and succeed.

The market is wide open. It’s time for you to put your money on the table, follow the SEO tips below, and start capitalizing. 

1. Do an SEO audit

This task is a little time-consuming. However, this is essential because it will help you identify the website pages that perform well and which ones need improvement. It will serve as the basis of your progress and provide you the needed data to make a roadmap.

An SEO audit can help you figure out if your site is ranking locally, driving organic traffic, and making conversions. Here are the key areas where you should focus on:

  • Site and page structure
  • Usability
  • Content
  • Links

When you improve all of these areas, your organic traffic will surely increase.

2. Find targeted keywords

The starting point of any SEO strategy is keywords. That’s why you need to do thorough research to find the right ones for your website and content.

Don’t worry if you’re a beginner. There’s a wide range of SEO tools that can help you find them easily, including SEM Rush, Google Keyword Planner, and Ahrefs.

Your objective is to look for the words that your prospects most often use when they’re searching for a piece of property to rent, sell, or buy. This will also help you rank well on local searches, especially if you use local keywords that are based on your service locations.

Other than your content, you should also place keywords on page title, meta descriptions, image alt tags, and URL. Remember to not overstuff your pages with them, though.

3. Produce high-quality content

Producing valuable content on your website and social media pages is also essential to make your SEO efforts pay off.

Make sure that each piece is tailored for your prospects’ needs, can grab their interest, adds value to their lives, addresses their most common problems, and offers solutions. 

Consider hiring a local digital marketing agency like Easy Media Team if you want to make your search engine optimization more efficient on the content you want to create. 

4. Use relevant links

If other websites are talking about your real estate company, Google will reward you with better rankings. That’s why you should create and use relevant backlinks to increase your site’s authority.

Try reaching out to reliable niche or review websites and ask them to place your link on one of their blog posts. You can reach out to your local partners and media, too.

5. Be mobile-friendly

Most renters and buyers are using their mobile phones when looking for homes nowadays. So, make your website mobile-friendly.

Optimize your content and web design for smart phones and tablets. It’s also a great idea to create your own mobile application and make it suitable for both iOS and Android.

To get the job done quickly and ensure that your products work properly on different digital devices, use mobile-friendly templates and testing tools.

6. Ask for reviews

The quality and number of reviews your business receives online can greatly affect your online visibility. In other words, the more positive reviews you receive, the better the search and online visibility.

Try giving incentives to encourage satisfied clients to provide feedback, recommendations, and reviews about your company.

This tactic also works best when the testimonials appear on different pages online, so have them on your site and other authority platforms like Zillow, Trulia, Google Reviews, and Yelp.  

7. Create a blog

Blogs can help drive more traffic to your website, especially if your content is well-written and engaging. Make sure to post blogs on your website regularly and consistently to get better results.

8. Promote on social media

Use the power of social media to boost audience engagement and search rankings. Some of the platforms used to promote a real estate company include Facebook, Pinterest, Twitter, and Instagram, so make sure to create accounts on all of them and post compelling content often.

9. Be local

Search engines like Bing and Google focus on local searches. In other words, you should focus on making your content local, apart from making it relevant and valuable.

You can write about community or sports events, give a review about the best local restaurants, and other information that can capture the interest of your audience. You should also use interactive photos, maps, and infographics  to add more value to your posts.

10. Provide online tools

If you want to maximize the volume of searches in your entire vertical, try placing easy-to-use online mortgage calculators or other similar tools on your website.  This will give your company an opportunity to engage with potential clients earlier in their buying journey.

Reach the Top and Get Quality Leads

With these real estate SEO tips, you will definitely rank higher on Google and other search engines. On top of that, you will be able to drive more traffic, generate lots of conversions, boost revenue, and achieve all of your business goals in a short amount of time.