10 Tips on How to Create a Results-Driven Social Media Campaign
Engage with more people and create genuine, lasting relationships with them by running a winning social media campaign.
In this article, Easy Media will tell you how to create campaigns that attract and convert. From defining your audience to improving your social media marketing strategy, we have your back.
Are you ready to boost your customers and sales? Let’s start.
How to create an effective social media campaign
Posting regularly and providing updates on social media aren’t enough to build strong connections with your target audience. You need to develop effective marketing campaigns to get better results.
It is one of the best ways to capture the interest of your prospects and encourage them to engage with your brand. Yes, the whole process can be a challenge – you will surely consume a lot of time and effort. But once you see tangible outcomes, everything will be worth it.
It’s time to grow your customers. Follow these 10 easy steps to get started:
#1 Know your audience
One common mistake of a few businesses that we hope you don’t experience is that they focus more on promoting their products or services when creating social media campaigns.
Always take note that the center of your campaign is your target audience. Without them, you won’t be able to reach your goals.
So, get to know more about the people you want to serve. Collect important data to attract them better – from their demographics to the challenges they face. Then, create customer personas out of those details.
Customer personas are fictionalized avatars of your ideal customers, which include your target audience’s demographics, needs, interests, behavior, challenges, and more. They can help you build a more efficient marketing strategy and highly-targeted campaigns.
Here’s how to create a buyer persona:
- Make some basic assumptions about your target audience based on your existing customers.
- Do more research to check if your assumptions are correct.
- Interview or send a survey to your best customers to find out what really drives them to buy your products or services.
- Once you’ve collected enough data about your target audience, you can start creating buyer personas, which can help leverage your content marketing strategy.
#2 Choose the right platforms
After you’ve identified your target audience, it’s now time to find out where they hang out most. Is it on Facebook? Instagram? How about Pinterest?
You need to be where they are. Yes, you can be present on all platforms, but it is best to strategically choose the ones that matter. It will just be a waste of time and effort to use the channels that won’t yield results.
Here’s how each platform can help you:
This platform is used to keep in touch with friends and build relationships. So, if you want to turn your current customer base into loyal advocates of your brand, this is the right channel for you.
Do you need to build brand awareness? Then, you need to try this platform.
It provides real-time updates to users and offers insights into trending topics.
Twitter also uses hashtags, which organize discussions around a phrase or word. By searching a hashtag related to your niche or brand, you will be able to know what people are talking about around your industry, allowing you to craft relevant tweets and be a part of the conversation.
Instagram is perfect for brands that want to attract young audiences. It relies on photos and sho15-second videos for conversation – suitable for visual-based companies like beauty, retail, art, and food.
If your goal is to reach a wider group of audience and generate leads, this is the platform for you.
This is considered the most-used channel for older audiences, ages 30 to 49. It is useful for B2B lead generation, recruiting new employees, and general networking.
Female audiences dominate Pinterest. So, if your products or services are related to DIY crafts, photography, style ideas, or cooking, you can utilize this platform to boost engagement.
It is a visual-based channel, so make sure to use strong graphics on your pins to attract people.
#3 Define your goals
It’s important to identify what you really want to get out of social media because it will be your baseline when developing your campaigns. If your overall marketing strategy and campaigns are aligned with your goals, you will definitely be one step closer to success.
These are the goals that you can use as a starting point for campaigns creation:
- Drive website traffic
- Generate new leads
- More conversions
- Sell your products or services
- Build brand authority
- Improve customer engagement
Also, make sure that your goals are outlined properly. We recommend using the traditional SMART (Specific, Measurable, Attainable, Relevant & Timely) goal-setting system to ensure that your goals will be accomplished.
#4 Make the most out of each channel
You need to consider the best practices of each social media platform when utilizing them as part of your campaigns. Use each channel to your advantage – follow their social media rules to maximize results.
You will have a better understanding of how you can run your campaign content on each channel after you’ve decided which ones to use. Some of them contain unique features, too, which will allow you to post different types of content and engage your audience further.
#5 Build a content calendar
Now that you’ve identified your goals, audience, and the right platforms to use, it’s time to plan out your content.
Your content will be your first line of communication, and the one that your target audience will see before deciding whether they’ll interact with your brand or not. So, make sure to plan out your social media campaign.
The content for each campaign will differ based on your social media goals. Here are the content types that you can include in your calendar:
- Blogs – Perfect for pointing out and solving your target audience’s problems.
- Landing pages – Effective for driving website traffic.
- Videos – Can capture an audience’s attention and a great medium for explaining complex topics.
- Images – Can be used to showcase products, services, and brand promotions.
- Text posts – Conversation starters. It can be a question, poll, or a simple update of your latest offerings. You can include CTAs to encourage audiences to take action.
- eBooks – A gated content that provides additional value to encourage users to give their contact details.
- User-generated posts – Great social proofs and word-of-mouth content.
#6 Create valuable content
As mentioned earlier, your content will be your first line of communication. It’s what will attract your audience to engage with your brand, so make sure that it’s valuable, relevant, and interesting.
On the other hand, if you’re outsourcing content to a freelancer or agency, make sure to give specific instructions on the type of posts you want for your brand.
Keep these tips in mind when producing content:
- Make sure that your content represents your brand voice and personality. Outlining specific brand guidelines can help you with this process.
- Always include a clear and specific call-to-action at the end of each post to entice your audience to engage with you or make a purchase.
- Stick to a posting strategy that includes content that sparks engagement, share posts that contain useful external content, and provide posts that sell directly to your audience.
- Look for ways to recycle or repurpose your campaigns, especially if you’re running out of content ideas. This will help you save time and resources.
#7 Schedule posts ahead of time.
Once you’ve created your content, the next step is to schedule it.
Scheduling will depend on the timeline you’ve created on the content calendar. And the pacing, on the other hand, will be based on your campaign goals, content type, the length of each post, and when your target audience is most active on social.
It’s best to do your research before you start posting to know the best times to post.
#8 Engage with your audience.
Monitor your social media presence and engagement across all of your social media platforms.
Respond to all the comments and messages you receive – good or bad. This will make your target audience feel appreciated and valued. Take this opportunity to engage with them and build relationships.
#9 Improve tactics if necessary.
If you find that a piece of content you posted gathers a lot of engagement, you can adjust or edit your future posts based on that interactive content.
Likewise, if your strategy is not working, you don’t need to wait until your campaign ends. Find out what works by testing different kinds of strategies along the way.
Track your results regularly and compare them with your initial social media goals to know if you’re on the right track.
#10 Analyze and adjust
Analyze the data from your social media efforts and use it to adjust your future campaigns. Identify which strategies or pieces of content worked best, and which needs improvement to get better results.
Whether it’s your first time to launch a social media campaign or looking for ways to enhance existing ones, we at Easy Media Team can help you out!
You can book a FREE consultation with us today!